Jo Irving, Holistic Empowerment & Transformation Coach (Joirving.com)
Mel Robbins’ Let Them Theory: A Simple Yet Powerful Mindset Shift
Mel Robbins’ Let Them Theory is something I use with my clients all the time, I’m sure most coaches do! But what makes it so powerful is how simple it is. In just two words, it encapsulates an entire coaching session: Let them.
At its core, this mindset shift is about releasing attachment to what you can’t control—other people’s opinions, judgments, limiting beliefs, and actions. Instead of wasting energy trying to change, convince, or seek validation from others, you shift your focus inward. You reclaim your energy, redirecting it toward what actually matters: your own choices, feelings, and boundaries.
So often, we get caught up in frustration over how others behave—whether they don’t support us, misunderstand us, or judge us. But Let Them is a reminder that their reactions belong to them, not us. Instead of resisting or overthinking, we can simply accept, detach, and move on focussing on our own path.
This doesn’t mean passively allowing disrespect or unhealthy dynamics. It’s not about letting people treat you poorly—it’s about recognising when their behaviour is not yours to fix. When you stop holding onto what isn’t yours, you create space for peace, clarity, and empowerment.
By practicing Let Them, you shift from reacting to responding, from frustration to freedom. You stop fighting battles that aren’t yours to fight and instead invest your energy into what truly serves you. And that’s where real transformation begins.
How to Put the Let Them Theory into Practice
Adopting the Let Them mindset takes self-awareness, boundaries, and a willingness to let go of control. Here’s how to start:
Pause Before Reacting – When someone behaves in a way that bothers you, take a deep breath and ask yourself: “Does this actually require my energy?” If not, let them.
Remind Yourself: “It’s Not About Me” – Most of the time, people’s actions reflect their own struggles, not your worth. If they misunderstand you, don’t support you, or leave—let them.
Focus on Your Own Path – Redirect energy toward your goals, growth, and self-care instead of trying to change others.
Set and Honor Boundaries – Letting them doesn’t mean tolerating disrespect. It means allowing others to be who they are while you choose how to respond and protect your peace.
Affirmations for Letting Go – Try saying:
- “I release the need to control others.”
- “I focus on what I can change: my mindset and actions.”
- “I allow others to be who they are, and I choose peace.”
By practicing Let Them, you shift from frustration to freedom, from overthinking to peace. It’s not about indifference or not caring —it’s about empowerment.

ABOUT
Jo Irving is a Holistic Empowerment and Transformation Coach, meditation teacher, and business mentor, helping entrepreneurs, salon professionals, and leaders create aligned success without burnout. With 25+ years as a business owner, she blends science-backed strategies with soulful practices to support personal and professional transformation.
A sought-after speaker and coach, Jo has been featured in top industry publications and collaborates with global brands to redefine leadership, resilience, and success. She is the founder of The Loft, a salon and wellness space in Reigate. Passionate about energy alignment and sustainable growth, Jo helps clients unlock their potential, overcome limitations, and build businesses that truly reflect their values.
“After winning a Prince’s Trust Award and opening my first salon at 21, I went on to build several successful businesses in the hair industry, whilst raising my young family. I worked with industry powerhouses and around the world with my own business. Following a debilitating burnout in 2018, I transformed my path to focus on supporting other entrepreneurs in unlocking their full potential. I trained in mBIT, EFT, meditation, and multiple coaching modalities, and helped thousands of people through speaking engagements, courses, and retreats.
Now, as a Holistic Empowerment & Transformation Coach, I blend mindset work, energy practices, and business strategy to help creatives and entrepreneurs build aligned, fulfilling lives and businesses. I guide individuals and teams in overcoming burnout, breaking through limitations, and redefining success on their own terms, while also running a wellness space and salon in Reigate, Surrey.”
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Topics Jo Would Love To Cover….
Core Expertise:
- Building an aligned life & business
- Burnout recovery & resilience
- Wellness in the workplace
- Energy block release & EFT tapping
- Meditation, visualization & mindset mastery
- Leadership & aligned team-building
- Personal empowerment & confidence
- Overcoming limiting beliefs & fear of judgment
- The power of intuition & alignment in success
Expert topics include:
- Building an Aligned Life – Creating success on your own terms by aligning mindset, values, and energy.
- Living in Alignment with Your Values – Understanding core values and using them as a compass for decision-making and fulfillment.
- Burnout & Recovery – Recognising, navigating, and growing through burnout to create sustainable success.
- Resilience & Emotional Well-being – Tools and strategies for navigating challenges with strength, self-awareness, and grace.
- Meditation & Mindfulness – The science, benefits, and practical application of meditation for personal and professional transformation.
- Managing Anxiety & Panic Attacks – Holistic and science-backed strategies for reducing anxiety and regaining control.
- Breakdowns & Breakthroughs – How challenges lead to transformation, resilience, and personal growth.
- The Science of Stress & How to Overcome It – Understanding how stress affects the brain and body and how to shift into a state of ease.
- Building an Aligned Team – Leadership strategies for creating empowered, high-performing, and values-driven teams.
- Wellness in the Workplace – Integrating mindfulness, energy work, and personal development into business for sustainable success.
- Energy Block Release – Techniques such as EFT tapping to shift energy, release resistance, and create clarity.
- Tapping for Stress Release – Practical EFT techniques for emotional resilience and stress management.
- The Power of Visualization – How visualisation rewires the brain for success, confidence, and goal achievement.
- Neural Pathways & Rewiring the Mind for Success – Understanding how thoughts shape actions and how to create lasting mindset shifts.
- Overcoming Limiting Beliefs in Business – Identifying and transforming subconscious beliefs that hold entrepreneurs back.
- Alignment & Personal Empowerment – How self-awareness, intuition, and aligned action lead to success.
- Authenticity in Business & Leadership – The power of showing up fully as yourself and creating an impact from a place of truth.
- The Role of Intuition in Business & Life – How to develop and trust your intuition for better decision-making and alignment.
- The Energy of Success – How mindset, frequency, and energy shifts influence business growth and personal achievement.
- Manifestation & Goal Setting – Combining strategy and energy to create tangible results.
- Breaking the Hustle Culture – Redefining success beyond burnout and overworking.
- Creating a Soul-Led Business – How to build a thriving business that aligns with your values and purpose.
- Nervous System Regulation & Success – The connection between nervous system health, confidence, and sustainable growth.
- Confidence & Self-Worth – Shifting inner beliefs to step into your power.
- Mind-Body Connection for High Performance – Using meditation, and energy practices to improve focus and creativity.
- Releasing Fear of Judgment & People-Pleasing – How to own your voice, take up space, and lead with authenticity.
- The Psychology of Success – How thoughts, habits, and behaviors impact long-term achievement and fulfillment.
- Retreats for Growth, Healing & Success – The power of stepping away from daily life to create deep transformation and realignment.
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