The Whole Tooth: Leading Oral Hygiene Brand TePe™ reveals Growing Trend in the Business of Bite Size as Irish Get to Grips with Starting Small in Better Oral Hygiene Habits

A recent survey by oral healthcare brand TePe™ ahead of October’s National Dental Hygiene Month and National Brush Day (November 1st), found that just over half of all Irish people (50.4%) use interdental brushes and dental floss. While there is clearly room for progress, it reflects a positive upward trend in a nation building good habits into their oral hygiene. The TePe™ survey found that while 61% have a firm grip on manual toothbrushes, and 39% opt for electric, oral hygiene product usage is on the increase generally, reaching beyond toothpastes, mouthwash and morning and evening routines. Our dental armoury has expanded to include the likes of toothpicks (32%), tongue scrapers (14%) and water flossers (11%) with demand for ‘on the go’ options that can discreetly fit in a shirt pocket or handbag, on the rise.

With an array of oral hygiene products, designed to fit different sized gaps, hard to reach places and a myriad of tooth cleaning preferences, TePe™ believes that however your routine looks, one thing stays true – good habits start small. Small can be mighty, with gradual improvements to oral hygiene bringing big benefits not only to your teeth and gums but to overall health.  

As Dental Hygienist and Educator Siobhan Kelleher explains “Most people think brushing their teeth is enough, but brushing alone can only reach around 60% of the tooth surfaces. That means up to 40% of the tooth surface, particularly the areas between the teeth, can be left with plaque after brushing. This is why interdental cleaning is so important. The plaque left between the teeth can contribute to tooth decay, gum disease and bad breath, often without you even realising it. And oral health doesn’t exist in isolation. Bacteria and inflammatory substances associated with gum disease can enter the bloodstream, and research has linked poor oral health and periodontal disease with a range of systemic health conditions.

Good oral hygiene is therefore about more than simply brushing twice a day. Cleaning between the teeth, removing food debris when needed and, most importantly, developing consistent habits can make these behaviours second nature. Small daily actions can have a significant and lasting impact, helping to protect not only your teeth and gums, but your wider health too.”

Creating oral care products in Sweden since 1965, TePe™ not only offers range a range of premium toothbrushes but specialises in the small and mighty – including interdental brushes, dental toothpicks and floss formats – all designed in collaboration with dental professionals and clinical knowledge to help people clean the whole tooth surface effectively and in turn benefit their own health and wellness. While as a nation we are expanding our bathroom kit and dental-aid arsenal, TePe™ also recognises the growing trend of cleaning ‘on-the-go’, with its extensive range featuring hygiene caps and tiny travel cases to make interdental cleaning an easy fit into every routine and general wellness throughout the day.

TePe Interdental Brushes Mix Pack €4.99 RRP

Amongst the nation’s favourites from the TePe™ range are TePe™ Interdental Brushes (available in packs of 6 brushes, in 7 sizes and with a mixed sized pack, €4.99 RRP*). These are the most efficient, user-friendly device for plaque removal between teeth. Designed to clean the gaps between the teeth, where a regular toothbrush is unable to reach, they come in a rainbow of colours to fit different sized gaps and can be used daily to keep gums and teeth healthy and fresh. Also available with long handles and an angled head for easy access between the back teeth are TePe™ Angled Brushes (available in packs of 6 brushes, in 6 sizes and with a mixed sized pack, €5.99 RRP*).

TePe EasyFit™ (in S/M or M/L, €5.45 RRP)

The TePe EasyFit™, (in S/M or M/L, €5.45 RRP*) is a great starter brush for interdental cleaning, an easy way to clean between your teeth thanks to its conical-shaped brush which lets you clean gaps of different sizes comfortably, for a fresher, healthier smile.

TePe EasyPick™ (in XS/S or M/L, €5.99 RRP*)

The TePe EasyPick™ (in XS/S or M/L, €5.99 RRP*) is a silicone toothpick with a design that combines a core that is both stable and flexible. The silicone coating cleans efficiently between the teeth and feels comfortable on the gums while the comfortable, non-slip grip ensures a steady clean. 

And for those who prefer dental floss but might find it fiddly, the TePe Mini Flosser™ (Pack of 36, €4.49 RRP*) is a pre-loaded floss holder that does the job efficiently and conveniently.  Featuring strong and shred-resistant PFAA-free floss, the cleverly designed bite plane helps to gently insert the floss, gliding easily through narrow interdental spaces.

Used and recommended by dentists worldwide, the TePe™ range is available in pharmacy and grocery retailers nationwide, starting at €2.99 RRP* for TePe™ Select Toothbrush range to €12.99 RRP* for TePe™ Orthodontic Kit. 

Which habit are you?  Find out more on www.tepe.com.

*RRP Only, retail pricing at the sole discretion of the retailer
°Nationally representative survey of adults 18+ conducted by Coyne Research on behalf of TePe™ Interdental Brushes August 2026.