This International Self-Care Day, Ella & Jo Want You To Fall Back In Love With SPF
Every 24th July, International Self-Care Day asks us to pause and ask: what are we doing to look after ourselves? For Ella & Jo, the answer starts with the step so many of us quietly skip – SPF.
Founded by skin therapist Niamh Ryan and makeup artist Charlene Flanagan, Ella & Jo has always believed skincare should be more than just another step in your routine – it should be a ritual to look forward to. This Self-Care Day, the brand is shining a spotlight on two SPF essentials that make protecting your skin feel just as effortless.
Plump & Protect Day Cream SPF 30 – €38 / £34
The multi-award-winning Plump & Protect Day Cream SPF 30 is far more than sunscreen – it’s a do-it-all moisturiser that melts into the skin, leaving it visibly plump, nourished and lit from within, before you’ve even reached for your makeup brush.
Powered by Hyaluronic Acid, Ceramides and Glycerine, the rich yet weightless formula deeply hydrates, smooths fine lines and wraps the skin barrier in lasting comfort. Broad-spectrum SPF 30 with anti-blue light technology and anti-pollution protection shields the skin from UVA, UVB, digital screens and environmental stressors, while a patented pigmentation complex works to visibly reduce existing discolouration and prevent further sun-induced damage. It sinks in beautifully under makeup – apply as the final step of your morning ritual, and allow a few moments for the skin to drink it in.
As co-founder Charlene Flanagan puts it: “Applying Plump & Protect is one of my favourite morning moments – it’s a small step that really sets the tone for my day. It gives my skin a hydrated, plump, healthy glow, but also acts as the perfect base under makeup. I love that it’s doing the job of skincare and SPF, protecting against UV and daily environmental stress while helping my skin look its best.”
Invisible SPF Mist SPF 30 – €32 / £29
Self-care doesn’t stop when you leave the house – and that’s exactly the gap the Invisible SPF Mist SPF 30 fills. Built for the handbag, the gym bag, the desk drawer, it’s the top-up that goes wherever you do.
A single spritz envelops skin in broad-spectrum SPF 30 protection – weightless, invisible, and utterly refreshing the moment it lands. It settles over makeup without disturbing a single layer, leaving behind nothing but a soft, dewy glow and the quiet confidence of protected skin.
Antioxidant-rich Goji and Acai Berry defend against pollution and blue light, calming Chamomile soothes and softens, and Glycerine locks in moisture for skin that stays hydrated, plump and radiant.
Co-founder Niamh sums up why it’s become her non-negotiable: “Invisible SPF Mist is my favourite accessory for spring and summer – I literally go nowhere without it. I love that I can top up my SPF over my makeup without affecting it – and it’s brilliant for protecting the often-forgotten neck and chest area too. A true handbag essential.”
Vegan, cruelty-free and pregnancy-friendly, both formulas prove that protecting your skin doesn’t mean compromising on how it feels – which is exactly the kind of self-care worth marking on 24th July, and every day besides.
Both products are available at www.ellaandjo.com and stockists nationwide.