TOP 5 MAX FACTOR HERO PRODUCTS THAT IRISH MAKEUP LOVERS CAN’T LIVE WITHOUT

Tap into your personal star power this Spring with Max Factor as we take a look behind the scenes at what are the favourite Max Factor products for Irish consumers and what’s bestselling right now!

Known for combining science and make-up artistry to create market-leading, iconic products, Max Factor delivers over a century of professional expertise and artistry into your hands to help you create effortless, everyday and full glamour looks.

Irish makeup must-haves include the Max Factor Miracle Touch Foundation, the flawless matte finish Crème Puff Pressed Powder, Liquid Lash™ Volumising Mascara, the nourishing and rich Colour Elixir Lipstick, and a lip-smoothing, conditioning Colour Elixir Lip Liner.

Max Factor Miracle Touch Foundation (RRP €12.99 / £9.99)

• Solid-to-liquid compact foundation
• Contains hydrating hyaluronic acid
• Non-comedogenic and oil-free

The unique Max Factor Miracle Touch Foundation, now upgraded with hyaluronic acid and SPF 30. It gives you a flawless, younger-looking skin with one easy application. The lightweight solid formula becomes liquid with the warmth of your fingers and glides across your skin for a smooth, perfected look. It reduces the appearances of pores, skin discolorations (redness, age spots, sunspots) and blemishes, without settling into fine lines and wrinkles. It leaves skin feeling and looking moisturized and revitalizes the look of dry, dull skin. Brightened, noticeably smoother, and flawless looking skin all day. It is suitable for all skin types including sensitive skin and is non-comedogenic, so it won’t clog pores.

Max Factor Crème Puff Pressed Powder (RPP €8.99 / £8.99)

• Even & instantly radiant skin
• Light-reflecting particles give a soft, subtle glow
• Proven skin compatibility, works for all skin types
• Medium to high coverage with superfine matte finish
• Formula absorbs excess oils

Max Factor Crème Puff Powder Compact is a medium to high coverage pressed powder with a flawless matte finish. It’s an all-in-one makeup that can perfectly even skin tone for an instantly radiant complexion. And the iconic puff is now back! The ultra-soft, premium applicator allows for smooth and easy application, and it is designed to be versatile and perfect for all skin types. It can be used as a smooth base, to set your foundation or as finishing powder over your makeup to keep the shine at bay.

Max Factor False Lash Effect Mascara (€14.99 / £11.99)

• Patented Liquid Lash™ formula coats lashes from root to tip.
• No flaking or smudging gives lovely lash confidence.
• Ophthalmologically tested.
• Waterproof

Get the effect of false lashes without the falsies with the cult-classic, False Lash Effect Mascara. Renowned for doubling the thickness of eyelashes thanks to the Liquid Lash formula that volumises lashes and the bold brush that coats every single lash. It delivers voluptuous – stand out from the crowd lashes, for the ultimate false lash look without the fuss! Unlike other volumising mascaras that only create volume at the base, new False Lash Effect Mascara wraps each lash right to the tip for a full false lash effect.

Max Factor Colour Elixir Lipstick (€10.99 / £8.99)

• Rich colour in one stroke
• Smoother, fuller-looking lips
• Up to 24h moisturisation, even after removal
• Feels lightweight & flights on smoothly & evenly
• Super-conditioning ingredients: vitamin E, shea, avocado and aloe butters

Feel the lipstick fever! Where colour meets conditioning formula, the Colour Elixir Lipstick packs a powerful punch and offers vibrant colour and instant moisture for smoother looking lips in 7 days. Glide your perfect shade onto lips to finish off any makeup look with the perfect pout with this bold colour and a lip-loving, nourishing formula, containing a blend of emollients, antioxidants, and vitamin E to care and condition. The result? Lips feel smooth and moisturised for up to 24 hours. Flawless!

Max Factor Colour Elixir Lipliner (€8.99 / £5.99)

• Lip-smoothing, conditioning lip liner
• Reshapes, defines and plumps lips
• Comes in a range of classic and on-trend shades, from classic red to sultry nude

Take your lip look to the next level. Reshape, add definition or plump up the volume with Colour Elixir Lip Liner. Create the perfect pout by gliding this conditioning lip liner smoothly onto lips. Etch around the lip line before applying lipstick for precise application, or up the staying power by blending onto lips for a long-wear base. An easy-to-apply lip liner that blends like a dream, Colour Elixir Lip Liner is a must-have for your lipstick routine. It comes in a range of highly pigmented hues, from bold and punchy to fresh and natural.

Max Factor is available nationwide from all major pharmacies as well as a selection of online retail outlets.