Get ready to turn your lashes into a true masterpiece with the Better Than Sex Mascara collection!
EXPERIENCE A MASCARA SO AMAZING THEY’RE…BETTER THAN SEX! Each mascara is designed to create lashes that are full, defined, and stretched to unbelievable lengths! With options to suit every lash type, you can effortlessly thicken, lengthen, and curl your lashes for a breathtaking look.
Better Than Sex Mascara is the OG, and although it is often imitated, it can never be duplicated. This iconic formula delivers voluptuous volume and dramatic length that make your lashes the ultimate work of art.
Our waterproof formulas are gaining popularity, now accounting for 20% of sales, up 2 percentage points from FY23. With growth at an impressive 42% in FY24, compared to 24% for non-waterproof mascaras, it’s clear that lash lovers are seeking reliable, all-day wear.
The ageless consumer is the primary demographic for premium mascaras, accounting for 49% of sales in FY24. Our mascaras cater to this diverse audience, ensuring that everyone can achieve their desired lash look.
