Very has unveiled its Autumn Winter 24 Lookbook that encapsulates key seasonal trends such as Maximalism , Boho Femme and Quiet Luxury. The AW24 collection is unveiled alongside the latest instalment of the brand’s Haus of Flamingo ad campaign, which embodies the spirit of sparkle season. Haus of Flamingo encourages customers to free their inner flamingo, empowering them to express their confidence and unique sense of style.
Maximalism
Very reveals its standout styles that are key to making a statement this season. Parts of the new AW24 collection focus on rich tones of berry, burgundy and chocolate, contrasting with statement animal prints, such as leopard and zebra. Black and cream is the backbone of the trend, with a focus on tailoring which pays homage to 80’s style, in particular tailored skirt suits.
Victoria Nelson, head of buying & design says: “Striking coats feature heavily, in patterned or structured styles, as well as varying lengths – capturing the luxury and glamour of this season’s Maximalism trend. Classy pops of lace can be worn in unison with distressed PU biker jackets and chunky boots, adding some grunge to winter looks.”
Boho Femme
Boho chic is back again this season, according to Very’s design team, with ruffles, frills and diaphanous fabrics – all of which feature in neutral versatile tones.
Very have incorporated western style pieces as part of the AW24 collection including cowboy-style boots, fringe detailing and denim combined with delicate laces, creating the ultimate feminine boho style. For more boho femme inspiration the Very’s Haus of Flamingo campaign features a plethora of looks to choose from.
Quiet Luxury
Quiet luxury is a trend that is here to stay and has been encapsulated within Haus of Flamingo this season, with its clean, minimal and formal nature – its left consumers wanting more.
Tailoring remains central to this trend and has been revitalised with a focus on greys and accents of butter lemon and pale ice blue. To amplify the low-key luxury look, pops of burgundy knitwear add an element of attitude and edginess, paired with sugar pink colourings, keeping outfits looking dainty and feminine.
Victoria Nelson, head of buying & design says: “In particular, dark wash denim is a trend we’ll be seeing a lot this season and is a simple way to elevate any look for autumn. The brand-new Very collection includes a range of minimal options for customers to choose from.”
The full AW24 collection will be available to shop online at Very, with styles launching from now through to December.
Very’s AW24 Lookbook can be viewed and downloaded HERE.