Virgin Media Play, Ireland’s newest free streaming service, is getting even more personal. Starting today, users will create their own Virgin Media Play account – unlocking a tailored viewing experience designed just for them.

With a quick and easy sign-up, viewers can now enjoy a personalised homepage that highlights the shows they love, recommends new favourites, and keeps them up to date with the latest must-watch content. Whether you’re into gripping dramas, reality boxsets, or live sport, Virgin Media Play will now bring your kind of entertainment front and centre.

Catherine Agbaje and Toby Aromolaran pictured as they launched Virgin Media Play: Get Play,Your Way. Picture by Brian McEvoy

Registration is completely free and gives users access to all the same great features – including live and on-demand streaming, restart TV, and exclusive drops – with the added bonus of a more intuitive and customised experience.

Viewers can enjoy the very best of international and home-grown entertainment – including Love Island this summer – along with the best of live sport and the familiar original Irish studio shows and series.

Sarah Murphy, Director of Commercial at Virgin Media Television, said: “Virgin Media Play has already opened up a world of entertainment for Irish viewers. With the introduction of user accounts, we’re making it even easier for people to find and enjoy the content they love – all in one place, and all for free.”

Virgin Media Play is available on mobile, tablet, smart TV and desktop. Signing up takes less than a minute – open the app to get started.

Get Play, Your Way. Sign up for Free – and start streaming smarter.