Vegan and Cruelty-Free luxury Oral Care Brand Polished London has teamed up with long time Brand Ambassador Louise McDonnell to create the perfect product that blends Oral Care with Beauty – the Polished London x LMD Ultra White Toothpaste. Louise has long crafted her name as a top Irish Makeup Artist and Beauty Brand owner, scooping numerous beauty awards for both her own talents and products she has had a hand in creating, including the sell-out LMD Master Palettes with global beauty brand BPerfect Cosmetics, strongly cementing her as a force to be reckoned with on the Irish beauty scene.

 Deciding to lend her superior beauty knowledge and expertise, Louise worked alongside Polished London founder Debbie Sleeman to create a unique whitening toothpaste, perfect for both natural teeth, veneers and composite bonding, of which Louise has. This unique pairing has resulted in a whitening toothpaste that will give a glistening gleam to every smile, all we need to do is pop on some lippy and we’re good to go. Both Debbie and Louise have worked together for many years, with Louise being one of the first influencers to stock the Dental and Oral Care brand in her eponymous Northern Irish salon and has long shared her love for the PETA Approved Polished London range across her social media.



The new Polished London x LMD Ultra White Toothpaste is formulated in the UK alongside Dentists and top UK industry experts. It contains a variety of Ultra Whitening ingredients, which are both tough on everyday stains we all accumulate while being kind to our delicate teeth and gums. True to the Polished London brand, the Ultra White Toothpaste is both Cruelty-Free and Vegan Friendly while being free from Sodium Lauryl Sulfate (SLS), artificial sweeteners and parabens.


Containing a blend of natural oils derived from Wild Mint and Peppermint Leaves, the new Polished London x LMD Ultra White Toothpaste contains Xylitol, which helps fight bacteria which can cause gum disease and plaque acids, and Sodium Bicarbonate, which gives a deep clean and aids in breaking down plaque build-up. The natural blend of ingredients means that the new Polished London and LMD offering is safe to use when pregnant and breastfeeding, which was of the utmost importance to Louise as she is currently expecting her first child.


Designed to give a glistening white smile, Polished London suggests you brush twice daily for 2 minutes using the new LMD Ultra White Toothpaste, to ensure the best results.


Speaking about the collaboration with Polished London, Louise McDonnell says “I’m delighted to be teaming up with Polished London on our new Ultra White Toothpaste, which I know everyone will love! This Teeth Whitening Toothpaste is going to be a game-changer in your routine. Quick, simple and easy-just replace your normal toothpaste with this morning and night. And, this new formula has been designed especially to work with composite bonding, and to be suitable for use in pregnancy and breastfeeding!”


The Polished London x LMD Ultra White Toothpaste, RRP €14.50 / £11.99, is available online via and stockists nationwide.


About Polished London


A luxurious answer to Oral Care and Whitening, Polished London was developed in London in 2015 with the aim to create a cruelty-free, vegan and luxurious answer to Oral Care and Teeth Whitening. A firm favourite for a host of well-known names including; Love Islands Joanna Chimonides, Presenter Joe Swash, Top Model and TikTok’s Daisy Jelly, Michelle Heaton, Model Bianca Gascoigne, Geordie Shore’s Chloe Ferry, Big Brothers Kayleigh Morris, MTV’s Rogan O’Connor and a host of influencers, including Irelands own Louise McDonnell, Sinead Hegarty, Saffron Thompson, Gemma Kennedy, Gerry Lavery and Olivia McVeigh among many more, and has been featured on This Morning as well as in Cosmopolitan, Hello, Glamour Magazine.


Dedicated to bringing innovative dental products to consumers, Polished London source the finest ingredients that are stringently tested, safe and compliant to UK and EU regulations, resulting in a loved and trusted brand that are distributed to dentists, pharmacies and salons across the world. They aim to create amazing products that actually work, offering a new and exciting way to care for and whiten your teeth at home or on the go. 


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