Thérapie Clinic’s 1 Cent Sale goes live alongside a new campaign that is rewriting beauty standards for a new generation
31st January 2025: Thérapie Clinic, Europe’s number one medical aesthetic and laser hair removal clinic group launches its famous 1 Cent Sale alongside an exciting new campaign – “Your Bush, Your Rules”. The, “Your Bush, Your Rules” campaign is a bold initiative designed to connect with the dynamic and influential Gen Z demographic. The campaign celebrates individuality, self-expression and personal choice, positioning laser hair removal as a modern tool for empowerment and autonomy.
Thérapie Clinic has built their reputation on deeply understanding their customers and their unique preferences. This commitment has allowed Thérapie Clinic to consistently deliver exceptional, tailored experiences. Recognising the importance of Gen Z as a key demographic, Thérapie Clinic embarked on an extensive research initiative to better understand Gen Z’s values, priorities and aspirations.
Through detailed surveys and focus groups, Thérapie Clinic gained valuable insights into what resonates with Gen Z. This generation prioritises authenticity, inclusivity and empowerment, favouring brands that encourage self-expression and individuality. By listening to fresh voices, Thérapie Clinic has ensured it remains relevant, accessible and aligned with evolving expectations.
Introducing “Your Bush, Your Rules”
This campaign aims to redefine laser hair removal by celebrating personal choice and breaking free from societal norms. With a vibrant, visually engaging aesthetic featuring bold neon colours and fearless taglines, the well knows Irish brand is challenging conventional narratives around beauty and self-care.
The empowering tagline, “Your Bush, Your Rules,” encapsulates the spirit of individuality and autonomy, resonating with Gen Z’s desire for freedom of expression. By positioning laser hair removal as a tool for self-expression, the campaign highlights how personal grooming decisions can align with one’s unique identity.
With this initiative, Thérapie Clinic continues to disrupt the market, championing messages that resonate deeply with all generations, while solidifying its connection with the influential Gen Z audience. ‘Your Bush, Your Rules’ reflects Thérapie Clinic’s commitment to inclusivity and mission to inspire confidence and self-expression in every customer.
Ali, a Thérapie Clinic customer who suffers from PCOS, was included in the campaign. Ali said: “After being a client of Thérapie Clinic for two years, I was chosen to be a part of their new campaign. Thérapie Clinic helped me not only get rid of my facial hair, my body hair, but it also gave me that great confidence to be part of this incredible campaign.
Like many ladies in Ireland and the UK, I have been battling PCOS. For me it wasn’t just the facial hair that was bothering me and making me feel not as confident, but it was also the pain of the ingrown hairs. I used to get a lot of ingrown hairs to the point that it would be very painful and sore. So not only has Thérapie Clinic helped me get rid of that, as you can see in the campaign imagery, but also it’s that confidence as well.”
The ‘Your Bush, Your Rules’ campaign launches alongside the famous 1 Cent Sale with offers such as Buy Lip From €25, Get Chin for 1 Cent or Buy Any Bikini From €35, Get Underarm for 1 Cent and more for women. For men, offers include but aren’t limited to Buy Full Beard From €50, Get Neck for 1 Cent or Buy Full Back From €60, Get Shoulders for 1 Cent.
Thérapie Clinic established laser hair removal in Ireland and has since brough the latest in hair removal technology to thousands of valued customers. The increase in bookings of Laser Hair Removal has gone up 80% within the last 4 years. The most popular areas for Laser Hair Removal for women have been Bikini and Underarm. With Full back, Shoulders, Chest, Stomach and back of neck being the most popular for men in 2024.
For more information about Thérapie Clinic’s 1 Cent sale and the Your Bush, Your Rules campaign, please visit www.therapieclinic.com. For news about the latest treatments and promotions available, clients are encouraged to follow on Instagram, Facebook and TikTok.