Ruffled by a new wind, the rules of the game are about to change. It’s time to be daring to seize new opportunities, and to reveal yourself to the world: the possibility of exploring unknown horizons has never been so real. Like an invitation to freedom, ZADIG is the true emblem of this state of mind.
Much more than a new fragrance story, ZADIG is the ultimate fashion accessory for the Zadig&Voltaire allure. On the one hand, its unprecedented bottle is a marvel of innovative design. On the other, its addictive fragrance is a celebration of magnetic notes and an unforgettable trail.
This adventure, this discovery of one boldest self, is revealed in a campaign that throws open the doors to possibility. It is a call to freedom. As a true free spirit, the Belgian model Louise Robert shines in her role. All she has to do is spread her wings. She’s ready to fly.
With ZADIG, it’s your time to fly!
ZADIG: THE ICON OF A GENERATION
At first glance, you cannot miss the nod to fashion. The bottle features the iconic Zadig&Voltaire signature: wings. They are also embroidered on cashmere and tooled onto leather. For founder Thierry Gillier, this means of flight was a clear choice for celebrating ZADIG. He does not hesitate to affirm that “Zadig&Voltaire has always been a symbol for freedom.” Embrace freedom!
The uniqueness of the ZADIG bottle stands out, and with good reason: it sits horizontally. It was a real challenge to work with glass and light this way. It raises the bar on complexity and design innovation in the world of fragrances. The glass plumes and silver settings engage the rays of light in an intriguing game of chiaroscuro.
This precious jewel will be a lasting companion thanks to the Parisian perfumer’s refillable bottle. ZADIG is the ultimate accessory for the Zadig&Voltaire silhouette. Be cool. Look cool.
ZADIG: AN ADDICTIVE FRAGRANCE
Magnetic notes. Audacious accords. Unprecedented collaboration between two talented perfumers. The result is a fragrance of unmistakable freedom. A rebellious, rockin’ metamorphosis of beautiful materials, ZADIG embodies the power of new flight. How far will you go with your new set of wings?
Perfumers Amandine Clerc-Marie and Florian Gallo followed their instincts and broke with conventions to create this woody floral. Ten years after the launch of THIS IS HER!, ZADIG unveils a new interpretation of vanilla, so dear to Zadig&Voltaire. Magnetic. Solar. Surprising. A new addiction.
The olfactory liberation begins with an interplay of contrasting, totally rock tensions. The white sesame accord reveals its character and asserts its singularity. In perfect harmony with the black sesame accord, it joins a magnetic, highly surprising and innovative duo. It’s an olfactory thrill awakened by the fiery notes of ginger.
The orange blossom unfolding in the heart notes evokes a multifaceted femininity. Spontaneous, with neroli essence. Addictive, with orange blossom water. And mysterious, with orange blossom absolute. But one thing is certain: the ZADIG aura is captivating and its trail is exhilarating.
Lastly, this unrestrained race toward freedom ends in a sensuality exalted by the sandalwood and lightened with soft chantilly. The carnal texture of the vanilla notes makes this fragrance truly addictive.
“The new Zadig&Voltaire heroine dares to assert herself and isn’t afraid to cross lines. She also loves beautiful raw materials, quality, and high craft. Vanilla, so dear to the Parisian maison, has been modernised, reimagined, complemented by a duo of intense black sesame and creamier white sesame. It brings surprise and innovation. It is a brand new combination, something that has never been smelled before! A very, very addictive perfume that irresistibly beckons us.” Amandine Clerc-Marie and Florian Gallo, ZADIG perfumers.
ZADIG: A STEP INTO THE FUTURE
ZADIG has been produced in the most responsible way at every level. Further evidence of a commitment to appealing to fashion while also hewing to its CSR programme: VoltAIRe.
In terms of innovation, it comes in the new Zadig&Voltaire refillable bottle. The dispenser on one wingtip unscrews to allow refilling. In terms of fragrance, the vegan formula honours natural ingredients (89%) grown using responsible methods, such as vanilla, orange blossom absolute, and sandalwood. Innovative, more sustainable extraction processes are also chosen. CO2 extraction of white sesame and ginger, one of the most advanced methods, brings out the olfactory qualities of the ingredients in their purest form.
ZADIG: AN INVITATION TO FREEDOM
Like a call to throw open the windows to freedom, the ZADIG campaign conveys a sincere and authentic inspiration. It addresses all free spirits, daring minds, and rebel hearts. The model Louise Robert is the perfect incarnation. Hailing from Antwerp, Belgium, this rising fashion star has graced the catwalk for the world’s top fashion houses and the pages of the most prestigious magazines. Through the lens of the photographer Angelo Pennetta and the filmmaker Thomas Kelly, she pushes the envelope a little farther with every passing second.
A minimalist, uncluttered space. Large windows to let in the light. A Parisian refuge in her image – unique. Alone in this loft that represents her very own universe, the ZADIG heroine breaks with the past and sets herself free. She is surrounded by the clothing that express her look. Her perfume that gives her wings. The thoughts she records in her notebook. The guitar that sings with the touch of her fingers. Surrounded by art in all its forms, she spreads her arms, free. It’s time to fly.
The wind of freedom sweeps through her Parisian flat and ruffles her flaming hair. She is ready for an exciting future, on her own terms. She is finally revealing herself to the world, and she’s not afraid to be held accountable.
ZADIG calls her to a new adventure, a new form of freedom.