SHOUT IT LOUD #IAMHAIRPROUD – introducing the newest launch from the Proud family: Hair Proud.
The Proud family is growing, and we want everyone to celebrate their hair and feel empowered with the newest range – Hair Proud.
First and foremost, Hair Proud is here to empower. We’re building a community that celebrates uniqueness and champions being proud of the skin you’re in. We are committed to representing all hair colours and types, genders and ethnicities putting diversity and inclusion at the heart of everything we do. This also means zero retouching to any of our model images. Ever. #proudnotperfect
Hair Proud is a new haircare brand that has been developed especially for our #proudcrowd and is proudly suitable for all hair types. Powered by clinically proven, skincare-inspired actives, Hair Proud delivers high-performance haircare at an accessible price point.
Hair Proud is centered around common hair concerns, Hair Proud consists of four efficacious, easy-to-navigate product ranges: Revive & Repair, Hydrate & Nourish, Smooth & Shine and Everyday Care. From shampoo and conditioner to pre-cleanse and leave-in treatments, Hair Proud is results focused and specifically designed to help prevent hair damage and repair from root to tip.
Hero active ingredients typically found in skincare can also boost the health of your hair, helping to repair damage from the inside out. Each expertly blended Hair Proud formula balances clinically proven,skincare-inspired actives with powerhouse natural ingredients to deliver truly transformative results.
Featuring a patented mood-boosting fragrance technology that is proven to have specific mood benefits, our bespoke blended scents encourage you to prioritize your mental-wellbeing and carve out time for self-care encourage you to feel invigorated, powerful, relaxed and uplifted.
Developed with your best hair in mind, all Hair Proud products are SLS/SLES, phalate and paraben-free. We also believe that investing in your wellbeing shouldn’t mean compromising your morals, so you can rest easy knowing Hair Proud is also 100% vegan, cruelty-free and PETA approved.
Proud of our planet, we’re committed to bringing you more ways to work sustainability into your beauty and wellbeing routine. Our packaging is made with 30% PCR – nothing to feel guilty about here! We’ve also made disposing of your Hair Proud empties easy, as most of our packaging is 100% recyclable! The only elements of our packaging which are not recyclable kerbside are sprays and pumps.