Water is what makes skin a living organ. On average, it makes up 70% of skin, what is needed to ensure the optimal functioning of cells. Involved in most biological functions, from creation to regeneration, water boosts cell renewal in particular and strengthens the barrier function. All of that is essential for a well-moisturised, smooth, plump skin, which ages more slowly.
Affected by the passing of time and a variety of stress factors in everyday life, the barrier function becomes weaker and moisture evaporates more quickly. The risk? Dehydration with all its consequences: uncomfortable, dull, rough skin… But also the appearance of fine lines and premature wrinkles. Indeed, when the barrier function deteriorates, skin worsens in terms of quality and ends up becoming rigid due to a lack of moisture. This is when the first wrinkles appear and risk becoming permanent if you don’t react.
In 2022, SHISEIDO will unveil the NEW Essential Energy, a range of moisturising skincare products which achieve much more than hydrating skin: they also teach it to develop its own inner strength. Two cutting-edge skincare products rely on a new Hyaluronic Acid RED Technology made up of three hyaluronic acids and the latest discoveries of The LifebloodTM to capture all the moisture needed for optimal hydration. Not to mention that they prevent the appearance of the first signs of ageing from the age of 30.
The Technology
Essential Energy unveils the new Hyaluronic Acid RED Technology combining an original high-performance Hyaluronic Acid trio, with a Ginseng root extract from The LifebloodTM. The aim is to moisturise skin, but also teach it to rehydrate itself from the inside.
A smart botanical complex based on Citrus Unshiu and Rosemary extract complete the effectiveness of the Hyaluronic Acid RED Technology by relaunching the endogenous synthesis of Hyaluronic Acid* in the deepest layers of the epidermis while preventing its deterioration.
Skin enjoys a beneficial infusion while building up its own inner power. It appears plump, radiant and capable of resisting the assaults of time.
Hyaluronic acid: the secret to well-moisturised skin, protected against ageing.
Skin naturally produces hyaluronic acid to retain moisture. Indeed, this prodigious molecule can hold over a thousand times its weight in moisture. Over time, the natural production of hyaluronic acid weakens, especially if the skin is subjected to the stress of modern life. Now, when it lacks hyaluronic acid, the skin is not really the same anymore. Dull, lined, rough, it starts becoming wrinkled faster, too fast!
Hyaluronic acid according to Shiseido
The NEW Hyaluronic Acid RED Technology contains a unique Hyaluronic Acid trio, specially designed to boost diffusion and the ability to retain moisture at the heart of the skin.
This complex contains two hyaluronic acids produced in Japan in our own laboratory through a biotechnological process. They both have a pharmaceutical grade ensuring extreme purity and feature two complementary molecular weights in order to capture moisture in different layers of the epidermis.
This duo is completed by the Super Bio-Hyaluronic Acid, created for the first time by SHISEIDO in 1996. Its particularity is its dual lipophilic and hydrophilic character, allowing it to be perfectly compatible with the skin, but also to attract and retain twice as much moisture on the surface.
The support of The LifebloodTM
SHISEIDO has selected a Ginseng root extract which, in vitro, has been shown to activate the Tie-2 protein, necessary to seal the cells that make up the walls of blood vessels.
The aim? To effectively provide moisture and nutrients to all skin layers that are indispensable for preserving hydration and strengthening the barrier function. The result is better-nourished skin, bursting with vitality, and more resilient against everyday stress factors. A more beautiful, younger-looking skin.
Strong blood vessel walls deliver nutrients to every corner of the skin. Skin becomes healthy and filled with energy to keep skin hydrated.
The range
Essential Energy is composed of two skincare products, which provide hydration and comfort to the skin, while also inducing it to self-moisturise in order to prevent early signs of ageing.
The Essential Energy Hydrating Cream delivers an aerial gel-cream texture suitable for all skin types, even sensitive. It melts into skin to instantly moisturise it, enhance its appearance and unveil its glow. Use it morning and evening after removing makeup and applying the Ultimune Power Infusing Concentrate serum.
The Essential Energy Hydrating Day Cream reveals a lightweight formula, like an invigorating splash of water symbolising its extreme moisturising power. Its formula, designed to prevent premature signs of ageing is endowed with an SPF20 which also protects against UVA rays. Lastly, it is suitable for all skin types, even sensitive ones. Use it every morning after removing makeup and applying the Ultimune Power Infusing Concentrate serum.
Refill packaging Both Essential Energy Hydrating Cream and Hydrating Day Cream are available in refillable packaging.
Addictive sensory appeal
SHISEIDO excellence translates into divine textures melting into skin, at once utterly comfortable and extremely fresh. In the Essential Energy range, the lightweight texture of the Hydrating Cream and the watery feel of the SPF20 Hydrating Day Cream are two examples.
Each of the two Essential Energy skincare unveils a delicately feminine fragrance combining a camellia and rose floral bouquet with green and citrus notes for a glorious feeling of naturalness. The woody base notes add the ultimate sophisticated touch to the composition!
The scent of a flowery bouquet, with fresh natural green and citrus added.
Light pepper and rosemary are added as accents, and flowery citrus gives the fragrance a sense of purity.
Proven efficacy under all sorts of conditions
Like before each product launch, SHISEIDO has carried out a series of tests and conducted several clinical studies on Essential Energy skincare to prove its hyper-effectiveness.
An independent clinical scoring* has, for instance, measured the significant decrease in transepidermal water loss after one month of use, thus attesting to the strengthening of the barrier function, the reduction of visible fine lines after two weeks and the instant and continuous improvement of skin glow and smoothness.
Another study has shown the effectiveness of Essential Energy skincare, even in critical conditions exposing skin to intense dehydration. For this purpose, women** were placed in an intensely dry environment, identical to that of a plane flight. In these extreme conditions, skin hydration was boosted and preserved for 12 hours without diminishing after a single application of Essential Energy skincare.
Lastly, a final study*** has highlighted the powerful combination of Ultimune Power Infusing Concentrate serum and the NEWEssential Energy skincare, because when used together they ensure up to 48 hours of continuous hydration.