THE HYDRATING POWER OF HYALU B5, NOW FOR YOUR EYES
From the best-selling Hyalu B5 range comes the NEW Hyalu B5 Eye Serum.
The number 1 dermatologist recommended brand in the UK*, La Roche-Posay are experts when it comes to every part of your skin, including the delicate area around your eyes.
Our first serum for your eyes, Hyalu B5 Eye Serum hydrates and leaves the eye area looking re-plumped. 90% agreed, skin around the eye felt more firm*. Reduces the appearance of fine lines, crow’s feet and fatigue, and helps to repair the
skin barrier in 1 hour.
The Hyalu B5 formula combines two weights of Hyaluronic Acid, 4% Niacinamide, Vitamin B5 and Caffeine for clinically proven results.
Eyes instantly look revitalised, awakened and healthier.
A daily hydrating and re-plumping eye serum concentrate, Hyalu B5 Eye Serum is fragrance-free and has been tested on sensitive eyes and all skin phototypes to gently and expertly rejuvenate skin that’s up to 10x thinner and more sensitive.
Our innovative stainless steel applicator gives an instant cooling effect (96% agreed), with 85% agreeing the eye area looked more revitalised. 96% also agreed it was a pleasant massage device.
“Hyalu B5 eye serum contains the perfect combination of ingredients, such as hyaluronic acid, Vitamin B5 and caffeine, resulting in the combined benefit of immediate hydration and a re-plumping effect of the often tired appearing delicate eye area. It also helps to achieve a more youthful appearance due to the reduction in fine lines and wrinkles with improved skin elasticity and firmness”
Professor Nicola Ralph, Consultant Dermatologist for La Roche-Posay
WHY AN EYE SERUM?
The delicate, and often sensitive, area around your eyes requires a targeted treatment with a tailor-made formula.
“Where skincare is concerned, some anti-age ingredients suitable for the face or over-rich formulations maybe poorly tolerated by the eye contour. Hence the importance of using targeted care that fulfils all the tolerance conditions: active ingredients and textures suited to this specific area, a fragrance-free formula, subjected to ophthalmological tests, and lastly acting on dark undereye circles and bags.”
Dr Ann’Laure Demessant, La Roche-Posay Scientific Director
THE HYALU B5 BENEFITS
With a duo of high and low molecular weight hyaluronic acid, vitamin B5, Centalla Asiatica extract and La Roche-Posay Thermal Spring Water, the Hyalu B5 formula is gentle but effective.
HYLAURONIC ACID: a hero hydration ingredient to hydrate, re-plump and reduce the appearance of wrinkles
“Hyaluronic acid has multiple benefits for the skin, especially the fragile and thin skin of the eye area, which is not always suitable for certain skin care products. It instantly hydrates the skin and improves the skin’s flexibility and ability to stretch resulting in smoother skin and an improvement in the appearance of fine lines and wrinkles. It is even suitable for those with the most sensitive skin.”
Professor Nicola Ralph, Consultant Dermatologist for La Roche-Posay
4% NIACINAMIDE: helps to improve the appearance of dark circles
VITAMIN B5: helps to repair the skin barrier in 1H
“Niacinamide and Vitamin B5 help soothe, strengthen and protect the delicate eye area.”
Professor Nicola Ralph, Consultant Dermatologist for La Roche-Posay
CAFFEINE: 85% agreed* skin appeared more radiant and revitalised
“Caffeine has similar benefits to other well-known anti-oxidants such as Vitamin C & E. It can help to boost elasticity and firm/tighten the skin promoting a more youthful appearance”
Professor Nicola Ralph, Consultant Dermatologist for La Roche-Posay
BUILD THE HYALU B5 ROUTINE
Take a moment to soothe, hydrate and plump the delicate area around your eyes both day and night. Apply Hyalu B5 Eye Serum to clean skin before the rest of your routine, moving the stainless steel cryo applicator in gentle circular motions to massage your eye contour.
For an extra cooling effect, store your Hyalu B5 Eye Serum in the fridge.
IN THE MORNING… Hyalu B5 Eye Serum + Hyalu B5 Serum + SPF50
(Anthelios Age Correct SPF50 for signs of ageing or Anthelios UVMune 400 Fluid, for normal to combination skin)
AT NIGHT… Hyalu B5 Eye Serum + Hyalu B5 Serum
HYALU B5 EYE SERUM GETS RESULTS
An eye serum formulated to target the effect of stressors on skin around the eye contour with proven results.*
IMMEDIATELY
86% of women stated they had hydrated skin
AFTER 2 WEEKS
81% of users found that their eye contour was revitalised
80% said their skin was firmer
AFTER 6 WEEKS
81% noticed a plumping effect
81% felt a tightening effect
85% of users found their eyes appear bigger
NEW La Roche-Posay Hylau B5 Eye Serum
RRP €39
Available in pharmacies nationwide