Future proofing your skin has never been more important to consider in your skincare routine. It’s key to develop good habits when it comes to daily SPF usage and treating it like an investment in your future skin, to repair and protect for happy, healthy-looking skin.
Skin Proud are on a mission to educate Gen Zs on SPF usage for a Skin Proud future.
As part of that, cult vegan skincare brand Skin Proud commissioned research to gain unique insight into Gen Zs use of SPF and educate their community about the importance of daily SPF use for skin the ‘future you’ will be proud of.
In short, Skin Proud’s research found that Gen Zs are well educated around SPF, however, isn’t implementing this knowledge into their routine or is perhaps receiving incorrect education from those who aren’t experts, causing them to believe misconceptions.
The topline stats:
63% don’t wear SPF daily
ONLY 11% wear factor 50 or above
26% say the reason that they aren’t wearing SPF is due to not living in a sunny climate
20% of Gen Zs don’t wear SPF as they don’t know enough about it
59% of Gen Zs don’t know that the sun causes skin damage
To further educate Gen Z on the importance of future proofing your skin, Skin Proud partnered with Netflix comedian Cat Cohen and non – profit organization Intersectional Environmentalist (IE) to release a parody video titled “Get Ready With Me for the End of the World” introducing the beauty bag of 2050 packed with essentials such as SPF 5000+, tomorrow’s skincare regime requires heavy hitting ingredients to protect our skin.
The NEW Skin Proud Serious Shade Lightweight Hydrating SPF 50+ Sun Serum is the ultimate future-proofing, multi-tasker that hydrates, primes and protects for a dewy, glowy finish.
For more information please find the press release and images HERE