Andrew Fitzsimons Hair Care, featuring the revolutionary AF Bonding SystemTM, is set to take over the Irish market as it prepares to expand and launch into multiple new Irish retail stores this month.
Following a sellout success in markets such as the USA, UK, and Germany, globally recognised Irish celebrity hairstylist Andrew Fitzsimons’ namesake haircare brand is set to quadruple its presence in Ireland. Customers can now shop the award winning range in selected retail stores, such as Dunnes Stores, selected Boots Stores nationwide, and online at www.boots.com, at Dublin Airport terminals 1 and 2, Cork Airport, and at select McCauleys Pharmacies.
Having worked with all hair types to curate looks that work on clients such as his very own mom to Kim Kardashian, Megan Fox, JLo and more, his ethos is based on working with your natural hair and transforming real life into the best version of its true self. Andrew’s goal was to create products that make his highly desirable signature looks accessible to everyone. This resulted in a salon-performance collection featuring 26 haircare and styling products created to allow anyone to achieve their hair goals and find their hair potential.
“Having spent two decades in the hair industry, I’ve come to realise we as beauty professionals can serve clients better,” said Fitzsimons. “I made it my mission to create the first high concept, high fashion, high-performance brand, and make it a price everyone can afford. There’s nothing that makes me prouder than seeing my own brand in the hands of customers back home where my journey in the hair care industry began and I’m delighted to see the demand continue to rise as we partner with so many incredible retailers in Ireland’.
All products in the collection feature the proprietary AF Bonding System™, an innovative, protein-based complex that builds maximum strength from within and creates powerful hydrogen and ionic bonds inside the keratin hair structure to increase elasticity and flexibility, so hair is left looking shinier and feeling healthier and softer.
VIRGIN REPAIR LINE WITH CERAMIDES FOR DAMAGED HAIR: Ideal for damaged and/or weakened hair, strengthening hair structure. Products include Restructuring Shampoo (€12.95), Restructuring Conditioner (€12.95), Restructuring Mask (€17.95), AF1 Restructuring Leave-in Conditioner (€14.95) and Restructuring Serum (€17.95).
FANTASY CURLS LINE WITH AMINO ACIDS FOR 3A-4C CURL TYPES: Formulated to nourish 3A-4C long-lasting smooth, manageable, and bouncy curls. Products include Nourishing Shampoo (€12.95), Nourishing Conditioner (€12.95), Nourishing Mask (€17.95), Nourishing Serum (€17.95), Curl Crème and Curl Amplify Texture Spray (€14.95).
BODY VOLUME LINE WITH CAFFEINE: Formulated with caffeine, this range is designed to nourish, texturize, and lift thin or fine hair. Products include Boosting Shampoo (€12.95), Boosting Conditioner, (€12.95) and Blow Dry Hold Spray (€12.95), giving hair a soft, weightless finish for lasting shape.
PRISM SHINE LINE WITH HYALURONIC ACID: Suitable for most hair types, this collection provides extreme shine, moisture, and reduced frizz while improving manageability and protection from dullness. Products include Glossy Shampoo (€12.95), Glossy Conditioner (€12.95), Invisible Shine Spray (€12.95), and Softening Crème.
AMETHYST BLONDE: The Amethyst Blonde Collection restores gloss, shine and revives colour luminosity on blonde and highlighted hair. Products include Amethyst Blonde Purple Shampoo (€12.95), Amethyst Blonde Purple Conditioner (€12.95), Amethyst Blonde Purple Mask (€17.95), and Amethyst Blonde Purple Leave-In Spray (€14.95).
STYLING: These high-performance styling products offer a mix of innovative formulas and perfected luxury-inspired classics, all including Aurascent TechnologyTM. The Styling range can be cocktailed with any other products across the collection to leave hair feeling refreshed between washes. Products include HARD Strong Hold Hairspray (€12.95), TOUCH Soft Hold Hairspray (€12.95), DISCREET AF Dry Shampoo, MODEL Volume Wave Spray (€14.95) and APRES SEXE Texture Spray (€12.95).
“I always knew I wanted to create a line that empowers people to embrace and fall in love with their natural hair texture,” said Fitzsimons. “This range has been created to inspire you to be the most unapologetic version of yourself. Don’t just be you. Be you AF!”
Andrew Fitzsimons Hair (€12.95-€17.95) is available in Dunnes Stores, selected Boots Stores nationwide, online at www.boots.com, at Dublin Airport terminals 1&2, Cork Airport and at select McCauleys Pharmacies.
