Clairol’s ColourStrong Brings a New Era of Vibrant, Healthy Hair to Your Home Salon

Paving the way for at-home hair colour innovation, Clairol proudly unveils its latest breakthrough: ColourStrong. This revolutionary new line combines luxurious multidimensional colour with state-of-the-art strengthening technology, setting a new standard in home hair colour solutions.

With ColourStong, Clairol is appealing to modern beauty standards with a simple yet effective three-step system inspired by the ‘Skinifcation’ trend. ColourStrong incorporates skincare-grade ingredients, such as Alpha Hydroxy Acid (AHA), to fortify and rejuvenate hair from within, all with zero ammonia, ensuring hair health is at the forefront. Available in seven stunning shades inspired by iconic destinations, the result is salon-worthy colour that ensures healthy hair from the inside out.

Speaking about the exciting new launch, Seema Shakir, Director of Hair Colour Product Development at Clairol, said, “At Clairol, we believe hair colour is a powerful form of self-expression and empowerment. With ColourStrong, we’ve redefined what at-home hair colour can achieve by merging cutting-edge bonding technology with vibrant multidimensional shades. This innovation not only delivers stunning results but also nurtures hair health, giving consumers the confidence to embrace their unique style without compromise.”

Why Zero Ammonia Matters

For many, Ammonia can be a source of discomfort, causing irritation and dryness. By removing ammonia from the formula, Clairol’s ColourStrong provides a gentle, more breathable colouring experience that preserves hair’s natural integrity. Plus, with 100% grey coverage, it’s perfect for those seeking a flawless, vibrant finish without compromise.

The Power of AHA for Hair Health

The secret to ColourStrong’s transformative results lies in its integrated colour + bonding system with AHA in every step. The 3-step colour kit is simple yet revolutionary:

Step 1 – Strengthen: Bonding Primer with AHA – Acts like a base coat, preparing the hair for colour while supporting internal strength.

Step 2 – Shield: Permanent Colour Cream of Reflective Pigments with AHA: Delivers rich, multidimensional tones that reflect light beautifully.

Step 3 – Smooth: Bonding Treatment with AHA seals in colour like a top coat, locking in colour like a top coat, locking in vibrancy while reinforcing hair’s structure to help prevent damage

This continuous system not only delivers sublime colour but also actively reinforces the internal structure of the hair, leaving it feeling stronger, healthier and more radiant with every application.

Choose from seven stunning shades inspired by iconic destinations from Malibu to Barcelona, with each hue capturing an essence of adventure and self-expression.

In harmony with Clairol’s commitment to sustainability, ColourStrong is vegan and packaged in eco-friendly, recycled materials.

Clairol ColourStrong is available from Tesco, Dunnes Stores, SuperValu, and Pharmacies nationwide, RRP €14.00.