NEW VITAL PERFECTION INTENSIVE WRINKLESPOT TREATMENT A+
Potential has No Age
Shiseido unveils Intensive WrinkleSpot Treatment A+, the most powerful retinol treatment in its Vital Perfection range.
Clinically proven to improve deep wrinkles and fade dark spots in just one week*, this advanced formula harnesses over 30 years of retinol research to deliver Vital Perfection’s fastest and most effective targeted treatment yet.
Global ambassador Anne Hathaway leads the campaign for Vital Perfection Intensive WrinkleSpot Treatment A+. Her belief in ageing with strength and confidence embodies the brand’s philosophy that potential has no age.
INNOVATION BASED ON SHISEIDO’S BREAKTHROUGH DISCOVERY
Repeated facial movements lead to mechanical stress on the skin, which is absorbed by the upper dermis – the skin’s natural cushion which helps defend against wrinkle formation. Over time, the upper dermis begins to lose its softness, due to a decline in collagen, especially the rare collagen V, which is unique to this layer. Collagen V, together with types I and III, helps for fine fibers that give the upper dermis its soft, protective structure.
Based on this breakthrough finding, Shiseido unveils a retinol-based targeted treatment, to reinforce skin’s resilience and fight visible signs of aging.
THE POWER OF PURE RETINOL ADVANCED™
Shiseido has over three decades of expertise in retinol, with its Pure Retinol recognised by the Japanese Ministry of Health as the first quasi-drug active ingredient clinically proven to reduce wrinkles. Intensive WrinkleSpot Treatment A+ combines one of the most effective anti-aging ingredients, Shiseido’s Pure Retinol, with patented SafflowerRED™ – Vital Perfection’s signature ingredient. Together, they make Pure Retinol Advanced™ which is up to 32% more effective than retinol alone*. In particular, this exclusive combination has been proven to amplify the production of key firming proteins to improve skin’s softness and natural ability to defend against wrinkle formation
EXCLUSIVE TECHNOLOGIES TO AMPLIFY PERFORMANCE
This advanced product features Shiseido Retinol TripleLock Technology™ to ensure pure retinol’s stability and full efficacy with: A special formulation, a manufacturing process and an airless & light-shielding packaging. Designed for targeted use on the face and neck, focusing on areas prone to deep wrinkles and dark spots, the formula is further powered by VP8, including 4MSK, to even skin tone, and ReNeuraRED Technology™, to enhance skin’s responsiveness to treatment. This fast-absorbing formula delivers visible firming, brightening and lifting effect
VISIBLE RESULTS IN JUST ONE WEEK
Clinically proven to improve deep wrinkles and fade dark spots in just 1 week , with continued improvement observed after 8 weeks of use
After 1 week of use:
- 97% of women saw a reduction in deep wrinkles
- 95% of women noticed fewer dark spots
- 94% of women reported diminished smile lines
Continued use delivered even greater transformation
After 8 weeks, users reported:
- 73% Deep Wrinkles
- 70% Dark Spots
- 71% Smile Lines
THE NEW INTENSIVE WRINKLESPOT TREATMENT A+
Suitable for skin aged 40 and above, it can be applied to both the face and neck. Use in the evening as the final step in your skincare routine, and in the morning under your day cream with SPF. Part of the Vital Perfection range, Intensive WrinkleSpot Treatment A+ complements Shiseido’s wider anti-ageing lines. With its combination of advanced retinol science and proven results, it offers a modern answer to deep-set concerns, reaffirming Shiseido’s leadership in both skincare technology and retinol innovation.
The New Vital Perfection Intensive Wrinkle spot Treatment A+ will be available from late March from Arnott’s beauty hall and online at www.arnotts.ie, from www.brownthomas.com, and from select pharmacies nationwide.