Ella & Jo Celebrates Five Years of Bestselling Cleansing Balm Melt The Day Away
This month, Ella & Jo celebrates a major milestone as Melt The Day Away turns five. The multi-award-winning cleansing balm that helped to launch the brand into the hearts – and bathrooms – of thousands of skincare lovers across the UK and Ireland has spent the past five years building a loyal following, becoming Ella & Jo’s bestselling hero product.
Since launching in 2021, customers have returned to Melt The Day Away time and again for its effortless ability to dissolve makeup, SPF and the day’s impurities, leaving skin feeling clean, soft and comforted.
More than a cleanser, it has become a cherished part of an evening ritual – transforming a simple skincare step into a moment of calm, comfort and self-care. The rich balm melts effortlessly into a silky oil, releasing notes of soothing lavender and sweet orange that cocoon the senses in a soft, spa-like fragrance, turning the daily cleanse into an indulgent sensory experience.
A blend of antioxidant-rich, skin-conditioning oils – including raspberry seed, grapeseed and sunflower seed – help to hydrate, soften and protect against environmental stressors, while lightweight squalane supports the skin barrier and replenishes moisture without heaviness. Coconut oil helps dissolve even stubborn makeup, leaving skin clean, nourished and soft.
It’s the unique blend of efficacy and indulgence – from its luxurious texture to its uplifting botanical fragrance – that has made Melt The Day Away a much-loved staple in so many skincare routines.
“Melt The Day Away has become a true cult favourite because like our brand tag line says – it’s simply ‘feel good skincare that works’” says the brand’s cofounder, Charlene Flanagan. “It’s a little moment of indulgence each evening. I love how it leaves my skin feeling nourished and comforted and it’s become such a ritual for so many, and the results speak for themselves. Once you try it, it’s hard to go back to anything else.”
Vegan, cruelty-free and pregnancy-friendly, Melt The Day Away is suitable for all skin types.
Melt The Day Away retails for €38/£34, available to purchase via www.ellaandjo.ie and at stockists nationwide.