Dundrum Town Centre was transformed into a beauty lover’s paradise as Beauty MRKT brought three days of haircare, skincare, wellness, and expert insight to life.

The headline event, “Mane Attraction: In Conversation with Andrew Fitzsimons,” saw the world-renowned celebrity hairstylist sit down with Triona McCarthy for an exclusive look at his journey from Dublin to the A-list salons of LA. Andrew shared behind-the-scenes stories from working with global icons and revealed the haircare trends he’s most excited about for 2025.

The Founders Forum was another standout, as three of Ireland’s biggest beauty entrepreneurs, Aine Kennedy of The Smooth Company, Jennifer Rock of Skingredients, and Kim O’Sullivan of Brow Aid, took to the stage. Hosted by Triona McCarthy, the panel explored the realities of launching a brand, the highs and lows of business ownership, and their advice for the next generation of beauty innovators.

Audiences packed the seating area for each talk, keen to hear first-hand experiences from Ireland’s leading voices in beauty.

Another highlight was the live recording of the popular podcast “A Beautiful Breakdown,” with hosts James Patrice and Suzy Griffin Dunne. The special edition featured guest artist Audrey Hamilton, bringing a mix of laughter, art, personal stories, and beauty chat to the stage.

Across the centre, guests were treated to an immersive experience, from market-style stalls showcasing emerging Irish brands to free pampering sessions and beauty masterclasses. Beauty MRKT celebrated both established names and new voices in the industry, giving guests a chance to discover innovative products and hear from the talent behind them. The event was a true showcase of the creativity, entrepreneurship, and community spirit driving Irish beauty today. From skincare workshops to live hair styling demos, every corner of Dundrum Town Centre was buzzing with activity.

Event MC Triona McCarthy kept the energy high, leading panels, interviewing speakers, and welcoming guests. With thousands of beauty lovers in attendance, the atmosphere was vibrant, fun and full of excitement for the future of beauty. The event also offered opportunities for one-on-one consultations, product sampling, and expert advice tailored to every beauty need. Celebrity guests  and shoppers alike gathered to celebrate the best of the Irish beauty scene.

The success of Beauty MRKT cements Dundrum Town Centre’s reputation as a leading destination for fashion, beauty, and lifestyle experiences. Beauty MRKT 2025 marked a new benchmark for beauty events in Ireland, setting the tone for future showcases to come. It was an event  to remember, inspiring, educational, and packed with unforgettable beauty moments.