In our ongoing series of profiles of inspiring Women of Vision here in Ireland, we are delighted to present Anita Donoghue, co-founder of Annutri and pioneer of wellness innovation.
Founded in 2020 alongside Steve Kucsera and Kevin Connolly, Annutri stands as a testament to Anita’s vision of blending nature’s purity with the precision of science to enhance beauty from the inside out.
Anita’s path to founding Annutri was shaped by adversity and resilience. As a single mother, she faced daunting challenges but found her ‘why’ in her son, Ben. “Then one morning, I looked at my little boy and it suddenly dawned on me that I had to be the one to rescue us both,” she shares.
As Anita grew to understand the power of mindset and self-belief, her life trajectory changed. Alongside Kucsera, Anita ventured into entrepreneurship with the Hair Café Salon in Dublin, laying the groundwork for what would eventually become Annutri.
Annutri was born out of a conversation that reignited Anita’s passion for addressing beauty and wellness from within. This insight drove her to extensive research, culminating in the partnership with Connolly and the birth of Annutri.
Annutri, derived from the Latin word for “nourish yourself” is built on efficacy, accessibility, and integrity. The brand’s commitment to vegan-friendly, natural ingredients ensures that customers receive the highest quality supplements to enhance their hair and skin. Anita states: “We launched the brand in 2020 with Grow It for hair and have since added our skin supplement Glow It to the range…Our goal now is to bring Annutri worldwide, and I am confident we’ll achieve that.”
Beyond her entrepreneurial achievements, Anita emphasises the importance of mindset in overcoming obstacles and achieving success. “I truly believe that it’s 80% mindset, 20% action,” she notes, advocating for the power of self-belief paired with hard work. Anita’s journey from feeling like a passenger in her own life to taking control and driving her destiny is a powerful narrative of empowerment and transformation.
Anita Donoghue’s story is about inspiring others to chase their dreams, invest in themselves, and recognize that with determination and a positive mindset, anything is achievable. As she continues to nurture her brand and her ‘why,’ Anita stands as a symbol of resilience, innovation, and the enduring belief that beauty truly begins from within.