Armani beauty is pleased to announce actress Sadie Sink as the newest Global Ambassador. Sadie Sink will embody Armani make-up and will also star in the upcoming new SÌ EAU DE PARFUM INTENSE campaign film alongside Armani beauty Global Ambassador Cate Blanchett.

“To me, Sì embodies both reason and emotion. It is an invitation to be passionate and free and to commit to total self-expression. And I see this in Sadie Sink, a talented young actor who said yes to her passion for film and acting at a tender age and whose commitment has seen her dream come true”, said Giorgio Armani.

Sadie Sink added: “I am very happy to represent Armani beauty, a brand that is in line with my approach of natural and inner beauty to feel confident and empowered. I have been using the brand products on set for years now, so it feels natural to collaborate together.”

Sadie Sink has rapidly established herself as one of Hollywood’s rising stars. She garnered global recognition for her breakout role in the critically acclaimed Netflix hit series STRANGER THINGS, released in 2017 and now entering its fifth and final season.

Sadie Sink will appear in Giorgio Armani make-up campaigns for the brand’s foundation and lip color ranges from fall 2023.

She will also front in the new SÌ EAU DE PARFUM INTENSE campaign film, directed by Amber Grace Johnson and led by Armani beauty Global Ambassador Cate Blanchett, who is featured alongside a cast of powerful women.