Award-winning, faux glow favourites, bBold have amassed an incredible client base over the last decade, becoming synonymous with Vegan, Cruelty-Free, Peta Approved formulas, developed using skin-loving ingredients. Since 2012, bBold has sold over 3 Million bottles of tan, with 1 selling every 90 seconds. Now making waves across social media, the brand recently becoming a viral sensation on TikTok, reaching over 2.4million views, 210k likes and 17.8k saves on one video alone, and growing every day. This is just one of the many examples of viral success for these homegrown heroes.
When speaking about the brand’s use of social media, bBold’s Marketing Manager Lauren Hyndman said, “We strongly believe in creating personable, trusted relationships with our customers, ensuring they feel like a part of the brand across all of our social media channels. From sneak-peeks at new products, to polls on their favourite ingredients, we take them along every step of the way.”
Not just focusing on their social content and directly reaching the consumer on a personal level, bBold has also committed to spreading an authentic message in every way, in particular across the brand’s photoshoots, promoting not only ‘Real Tan’, but also ‘Real Bodies’ – “In 2022 we made a promise to not digitally alter our incredible representatives stretch marks, body shapes or any other feature that makes them wonderfully unique. This decision was powered by our passion for embracing self-love and making social media feel like a safer space for our customers. In a world where airbrushing and unattainable body images are the norm, we are intending to break that cycle.” said Lauren.
“We believe that everyBODY is worthy of a perfect tan, and are working hard to create a judgment-free community that embraces all our customers’ beautiful individualities. We also work with a carefully selected group of more than 350 bBold affiliates, who represent our brand across all social media platforms, not only showcasing the product, but promoting a healthy body image which as a result creates a positive ripple effect of self-love and acceptance across our platforms.”
The bBold tanning range consists of over 20 products and counting, all developed using clean, vegan, cruelty-free and skin-loving ingredients, from Aloe Vera and Vitamin E to Pentavitin®, Shea Butter and Avocado Oil to name but a few. bBold also offers a range of tanning heroes suitable for sensitive and eczema-prone skin. The dermatologically tested Super Serum in particular has fast become a cult product of late, even earning a finalist nomination at the ASOS Beauty Awards in London.
From their famed Super Mousse (RRP €14.95 / £14.95 – available in Medium, Dark and Super Dark), Tan Buster Glove (RRP €8.95 / £6.95), So Over It Scrub (RRP €9.95 / £9.95) to their much-loved Hello Glow Gradual Tan (RRP €14.95 / £14.95) and Mist & Glow Face Mist (RRP €14.95 / £9.95), among many more, the tanning options are endless.
