Whether you’re after a golden glow or a deep bronze, the perfect tan is all about confidence, colour, and that sun-kissed finish. That’s why the HiStyle Best Beauty Buys 2025 are here to spotlight the tanning products that go the distance – from hydrating serums to wash-off wonders and glow-getting mousses.
This year’s tanning favourites include cult classics, new formulas, and eco-conscious picks – all tested and loved by the Hi Style team, alongside a comprehensive judging panel led by the brilliant beauty expert, Mary-Jane O’Regan. Whether you prefer a gradual build, an instant bronze, or a nourishing serum for face and body, we’ve found the glow-up essentials you’ll want in your routine.
Here are our winning picks for tan, from budget-friendly heroes to premium glow enhancers.
HI STYLE’S PICKS
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- BEST SELF-TANNING LIQUID: Bellamianta Liquid Gold – €22.00
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- BEST TANNING MOISTURISER: Ella & Jo Gradual Tanning Moisturiser – €22.00
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- BEST FACE SELF-TAN: Cocoa Brown – Sunshine Serum – Hyaluronic Self-tan Face Serum – €12.99
PREMIUM
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- BEST TANNING SERUM: Bellamianta Body Serum – €26.99
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- BEST TAN REMOVER: BPerfect Ex-Foliate Tan Removing Scrub – €18.95
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- BEST SELF TAN: BPerfect – 10 Second Tan – Self Express Tanning Mousse – €22.95
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- BEST MOUSSE: Bellamianta – Summer Infused Tanning Mousse – €26.99
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- BEST SELF-TANNING LIQUID: Ayu Self-tanning Liquid (Medium_Dark, Light_Medium) – €19.95
BUDGET
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- BEST TANNING SERUM: Iconic Bronze Tanning Serum (Medium and Dark) – €14.99
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- BEST FACE SELF-TAN: Cocoa Brown – Sunshine Serum – Hyaluronic Self-tan Face Serum – €12.99
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- BEST TANNING WATER: utan – Coconut Tanning Water – €16.95
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- BEST TAN REMOVER: Cocoa Brown Fresh Start Self Tan Eraser – €9.99
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- BEST INSTANT: Cocoa Brown – Instant Bronze Wash off Self Tan (Medium and Dark) – €9.99
ECO
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- BEST BRONZING TINT: Dr. Hauschka – Translucent Bronzing Tint – €19.96
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- BEST GRADUAL TAN: TanOrganic Firming Gradual Selftan Cream – Light Bronze – €29.90