24th March 2022- After nearly two decades of tending to the most globally recognisable locks and four years of product development, globally renowned celebrity hairstylist Andrew Fitzsimons is thrilled to announce the launch of Andrew Fitzsimons Haircare, an accessibly priced, salon-performance collection featuring 26 care and styling products. Andrew Fitzsimons haircare, priced at RRP €11.99-€16.99, is exclusively at select Boots locations and boots.com.
With a mission of transforming real life into fantasy, Andrew Fitzsimons Haircare marries bold design and artistry with high-performing, efficacious formulas. All products are formulated with the proprietary AF Bonding System™, an innovative protein-based complex that builds maximum strength from within strands by creating powerful hydrogen and ionic bonds inside the keratin hair structure to increase elasticity and flexibility. Hair is left looking shinier and feeling healthier and softer. Andrew Fitzsimons Haircare will launch with five inclusive haircare-specific collections, as well as a styling collection, designed to mix and match for ultimate hair health and style expression:
- VIRGIN REPAIR LINE WITH CERAMIDES FOR DAMAGED HAIR:
Ideal for damaged and/or weakened hair, this collection strengthens the hair structure with an innovative formula featuring ceramides that works to revitalise and regenerate dry, damaged hair, protecting against further breakage from chemical, thermal, environmental stressors and styling effects. Products include: Restructuring Shampoo, £9.00/€11.99, Restructuring Conditioner, £9.00/€11.99, Restructuring Mask (UK only), £13.00, AF1 Restructuring Leave-in Conditioner, £11.00/€16.99, and Restructuring Serum, £13.00/€16.99.
- FANTASY CURLS LINE WITH AMINO ACIDS FOR 3A-4C CURL TYPES :
Formulated to cater to 3A-4C curls, this nourishing collection provides long-lasting curl definition for smooth, manageable, bouncy curls. Containing amino acids for strength and pro-keratin to rejuvenate dry hair, controlling volume and taming frizz without stripping the hairs natural oils. Products include: Nourishing Shampoo, £9.00/€11.99, Nourishing Conditioner, £9.00/€11.99, Nourishing Mask, £13.00/€16.99, Nourishing Serum, £13.00/€16.99, Curl Crème, £11.00/€14.49, Curl Amplify Texture Spray (UK only), £11.00, and Detangle, Define & Refresh Spray (UK only), £11.00.
- BODY VOLUME LINE WITH CAFFEINE:
Ideal for thin and fine hair, this unique product collection formulated with caffeine is designed to nourish, texturise and lift adding weightless body and conditioning treatments that fill in missing keratin found naturally in hair follicles give hair a soft weightless finish for lasting shape. Products include: Boosting Shampoo, £9.00/€11.99, Boosting Conditioner, £9.00/€11.99, and Blowdry Hold Spray, £9.00/€11.99.
- PRISM SHINE LINE WITH HYALURONIC ACID:
Perfect for most hair types, this collection is designed to provide extreme shine, moisturise and reduce frizz while improving manageability and protecting from the return of dullness. Infused with a Hyaluronic Acid protein complex, this range replenishes fibers from root to tip, detangling and softening leaving strands silky, supple and with maximum shine. Products include: Glossy Shampoo, £9.00/€11.99, Glossy Conditioner, £9.00/€11.99, and Invisible Shine Spray, £11.00/€14.49.
- AMYTHEST BLONDE LINE WITH ULTRAVIOLET PIGMENT FOR BLONDE AND HIGHLIGHTED HAIR:
Ideal for blonde and highlighted hair, this collection restores gloss, shine and revives colour luminosity on blonde and highlighted hair. The purple formulas work to deliver lasting protection against brassy and yellow tones while replenishing hydration and soften hair, giving a deeply nourishing treatment. Products include: Purple Shampoo, £9.00/€11.99, Purple Conditioner, £9.00/€11.99, Purple Mask, £11.00/€14.49, and Purple Leave-In Spray (UK only), £13.00.