Klorane Haircare launches its CENTAURY Shampoo for icy-toned hair in new extra large size.
*ORGANIC ACTIVE INGREDIENT * ECO-CONSCIOUS* VEGAN1 *
UP TO 96% NATURAL ORIGIN INGREDIENTS
Do you have blonde, platinum, grey or silver hair? If so, you need a purple based toning shampoo in your hair maintenance routine to keep your hair looking ‘straight from the salon’ fresh.
This month, French botanical haircare brand, Klorane, is proud to launch its Centaury shampoo in a brand new extra-large size (400ml), its biodegradable formula is made with 86% natural origin ingredients specifically for blonde, platinum, grey and silver hair.
Hollywood stars including Helen Mirren, Jamie Lee Curtis and Jane Fonda have been seen over the past year wearing their silver locks with pride, embracing their natural icy tones as they grace the red carpets.
Platinum blonde is also the colour on everybody’s mind, and it seems like almost every star has decided to go platinum blonde at one point or another.
Klorane Centaury Shampoo offers a gentle and effective solution full of naturally-derived ingredients to traditional purple shampoos which blondes are all too familiar with, which will keep natural or bleached blondes hair brighter for longer without a trip to the salon and free from damage.
The shampoo is enriched with Centaurea cyanus L., extracted from organic cornflower, grown in the Tarn region of France. This powerful active ingredient is an organic alternative that is not only kind to the hair but that also supports an eco-conscious you with strong commitment to the environment.
How does it work?
Klorane Centaury Anti-yellowing shampoo is rich in cyanocentaureine, a vegetal pigment with natural indigo hues found in centuarea cyanus L., proven to neutralise yellowing whilst adding subtle silver highlights. The purple based toning shampoo works to keep hair looking ‘straight from the salon’ fresh, without causing any damage.
78% agree it leaves hair with beautiful silver tones2.
Let’s meet the product…
CLEANSE, BRIGHTEN, NOURISH
Klorane Anti-Yellowing Shampoo with Organic Centaury For White And Grey Hair – 400ml – RRP €20.50
Centaury extract works to neutralise brassy, yellow tones in grey, white and platinum blonde hair whilst adding subtle silver highlights. The sulphate-free cleansing base leaves hair feeling nourished, soft and easy to style whilst restoring its bounce and shine.
78% agree it leaves hair with beautiful silver tones2.
84% agreed it gently cleanses2.
93% agreed it made hair radiant2.
Klorane is proud to use 100% recycled plastic³ in packaging its Centaury shampoo. The new larger size allows customers to reduce their plastic waste whilst enjoying their favourite brightening solution containing naturally-derived ingredients for longer with its new 400ml size.
Spotlight on farming cornflower
Klorane grows its cornflower sustainably and organically in Tarn region of France. The flowers from the centaury plant are dried away from the sunlight to preserve the quality of its pigments. Using agroecology methods the shampoo is made just 48 km from the extraction site. Its extraction process is respectful of the plant and the environment.
Klorane’s brand ethos has always focused on a commitment to helping support the environment while creating great botanical-based products that work, using sustainablefarming methods.
For over 25 years, Klorane has been committed to the Klorane Botanical Foundation, which fosters a passion for botany and is committed to preserving and promoting plant heritage protection by sharing botanical knowledge around the world.
Klorane products are available from Irish pharmacies nationwide and online at ChemistWarehouse.ie/
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