LOVE, TAN, & VALENTINE’S PLANS:
COCOA BROWN BY MARISSA CARTER REVEALS FUN FAKE TAN CONFESSIONS
This Valentine’s Day, Irish luxury and award-winning tan brand Cocoa Brown by Marissa Carter is turning up the heat with some revealing insights from their latest survey. From full-body glow-ups to cheeky tan blunders, Cocoa Brown lovers are proving that a golden glow is the ultimate confidence booster for love season.
According to the survey, a whopping 73% of people will be applying tan for Valentine’s Day, and 57% go for the full-body glow—just in case! Confidence is key, with 92% admitting that wearing fake tan makes them feel more confident naked.
Of course, the pursuit of the perfect tan comes with a few hilarious mishaps: 31% admit to the classic blunder of getting tan on their bed sheets, and 90% of people have roped in their other half to tan their back.
When it comes to favourite shades, 49% say ‘Medium’ is their go-to, while Cocoa Brown’s iconic 1 Hour Tan remains the fan-favourite at 63%. First impressions matter too—58% of respondents say Cocoa Brown was their first-ever fake tan experience.
And it wouldn’t be a true Cocoa Brown confession without a little tanning tea: 41% wash their tan mitt only once a month, while a shocking 28% admit to NEVER washing it. Priorities for a Valentine’s date? 52% said applying tan is their number one step, followed by 43% prioritizing shaved legs and 5% focusing on their nails.
And in a true act of love, 9% have even applied fake tan to their pasty partners. Now that’s commitment!
Speaking on the Survey Results, Cocoa Brown founder Marissa Carter commented: “If this survey tells us anything, it’s that a golden glow is non-negotiable for Valentine’s Day! Forget flowers and chocolates—nothing says romance like a fresh layer of Cocoa Brown. And let’s be honest, if 92% of people say tan makes them feel more confident naked, that’s the ultimate love potion right there! Just remember, ladies, wash your mitts—self-tan is sexy, but hygiene is hotter!“