As experts in hair repair and resiliency, OGX introduces a major formula upgrade to their best-selling shampoos and conditioners.  New Lipi Pro Shield™ supercharges OGX’s renowned hair repair technologies with double the amount of lipid and protein protection* to defend hair fibres against damage and deliver even better protection for immediate softness and visible repair.  When it comes to healthy, beautiful hair, damage prevention goes hand in hand with damage repair.  Now you can discover healthier, more resilient hair in just one wash** with next generation damage prevention.

The truth about cleansing…

It’s a fact rarely discussed, but the act of washing your hair inevitably results in some damage, whatever your hair type and especially if you are a frequent washer.  Harsh surfactants and other aggressive ingredients can strip hair of its natural-occurring protective lipids, leaving its valuable proteins vulnerable to damage, compromising the strand’s overall health.

“Unlike skin, hair is not a living structure, which means it cannot regenerate itself when it’s damaged.  Instead, the hair contains naturally occurring lipids that lend it strength and help protect the hair’s important proteins from damage.  Unfortunately, everyday cleansing can strip hair of its lipids, leaving it weak and vulnerable to damage,” explains Frank Sun, Research & Development at OGX Haircare.  “We have dedicated our resources to researching and understanding damage and as a result have created Lipi Pro Shield™.  This effective formula upgrade actively protects proteins and lipids during the wash process, so hair remains healthy and resilient.”

NEW Lipi Pro Shield™ technology developed by OGX damage experts actively helps protect hair and prevent damage by helping preserve each strand’s lipid content.  With this new formula upgrade, OGX shampoos help minimize damage by protecting the hair’s natural lipids, while OGX conditioners now help to replenish depleted lipids, restoring resiliency.

“For many of us, damaged hair is really only something we can think about when we’re experiencing it and then the focus is very much on repairing that damage.  But for truly healthy beautiful and resilient hair, you need to try and prevent damage from occurring in the first place.  As a stylist I feel more confident in creating bold colour changes and styles if I know my client is using something like OGX Lipi Pro Shield™ to strengthen and protect their hair at home,” says Michael Douglas, celebrity stylist and OGX haircare ambassador.

New Lipi Pro Shield is available in pharmacies and grocery retailers now in the following OGX Shampoos and Conditioners :

 

REPAIRING :

NEW OGX Lipi Pro Shield™ Renewing+ Argan Oil of Morocco Shampoo and Conditioner €9.89 RRP***

for all hair types

VOLUMISING:

NEW OGX Lipi Pro Shield™ Thick & Full+ Biotin & Collagen Shampoo and Conditioner €9.89 RRP***

for fine hair

SMOOTH & SLEEK:

NEW OGX Lipi Pro Shield™ Ever Straightening+ Brazilian Keratin
Smooth Shampoo and Conditioner €9.89 RRP***

for thick hair

HYDRATING:

NEW OGX Lipi Pro Shield™ Nourishing+ Coconut Milk Shampoo and Conditioner €9.89 RRP***

for dry, damaged hair

STRENGTH & SHINE

NEW OGX Lipi Pro Shield™ Strength & Length+ Keratin Oil Shampoo and Conditioner €9.89 RRP***

for damaged hair