A new month brings hundreds of new beauty products to the drugstore shelves. Try to navigate it alone and you’ll find yourself overwhelmed—and that’s just in the shampoo aisle. Here are some of our picks for May.
HAIR
L’OREAL PARIS ELVIVE COLOUR PROTECT PURPLE REVIVING OIL
Blonde or bleached hair in need of a refresh? Introducing Purple Reviving Oil from Elvive Colour Protect, Britain’s number 1 for coloured hair*. Highlighted brunette, blonde, and grey hair can become yellow and brassy over time. This leave-in hair oil treatment transforms dry, brassy hair! The unique, caring Purple Oil formula helps neutralise yellow/orange tones whilst leaving hair feeling soft, nourished and revived. How does it work? Purple colour is the opposite to yellow on the colour wheel, the purple within the Purple Oil formula helps neutralise yellow tones. The perfect finishing touch to complete your anti-brassiness routine for an even brighter blonde.
L’Oréal Elvive Colour Protect Purple Reviving Oil available in supermarkets and independent pharmacies from May 2021, €15.99
L’Oreal Elvive Dream Lengths Super Blowdry Cream
Elvive Dream lengths Super Blowdry Cream by L’Oreal Paris is so smart! It eases blow-drying while locking down shape. Part of the in-between washes style extender range, to style hair and maximise care without water, you can restyle with one blow of heat.
The unique formula offers up to 230°C* heat protection and heat-activated 72-hour* shape memory meaning unlimited restyling without weigh down. Alongside thermo-softening polymers that care for your hair, softening for an easy blowdry with long lasting definition and hold. Dream Lengths Super Blowdry Cream by L’Oreal Elvive is ideal for achieving bouncy blowdrys day after day on long hair.
Apply evenly on damp hair after washing before blowdrying. No rinse. Heat style to set shape. The day after reactivate shape memory by heat styling hair with your usual heat tool. Do not wet hair or apply more product to reactivate. *
RRP Super Blowdry Cream: €7.99
RRP Air Volume Dry Shampoo: €7.50
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EXPERIENCE MORE THAN SHAMPOO
Washing your hair holds a special place in self-care. Especially in recent times, washing your hair could be the only time you have to yourself without any distractions. Even though the act of shampooing our hair is primarily to clean and care for the hair and scalp, “Why not make it the best experience possible and transform your hair up to 3x softer.” For 2021, L’Oréal Paris reinvents the haircare essential to reveal a luxury shampoo that is richer in not just texture, but also results.
L’Oréal Paris Elvive More Than Shampoo has been formulated to bring a new experience to hair washing for the ultimate deep cleanse, it’s time to swap out your ordinary shampoo for the gold standard.
Think of it like the ultimate wash; a dryclean for your hair. The luxurious and rich new formula, crafted with forty times more nourishing actives1, provides the perfect balance of a deep yet gentle cleanse with no weighdown thanks to the high performing cleansing agents.
Infused with concentrated nutritive lipids, often found in hair treatments, the intensely nourishing shampoo provides long lasting care to the hair and scalp.
- 78% agreed that More Than Shampoo cleansed their hair and scalp more, compared to a classic shampoo
- L’Oréal Paris More Than Shampoo gives three times more softness and hair is twice as shiny after use, as well as leaving hair 90% stronger.
L’Oréal Paris More Than Shampoo RRP €8.99
FACE
REVITALIFT FRAGRANCE FREE FACE CREAM
DISCOVER A LUXURIOUS ANTI-WRINKLE AND FIRMING CREAM.
Formulated with Pro-Retinol & Probiotic Extracts, to lift the skin, reduce the appearance of wrinkles and help skin achieve a healthy looking glow.
L’Oréal Paris’ Revitalift Fragrance-Free Hydrating Cream uses a new formula powered by biotechnology, to firm & lift the skin and reduce the appearance of wrinkles. This cream harnesses the power of dermatologist-inspired ingredients pro-retinol and probiotic extracts. Together these help the skin stimulate its natural lifters for extra-firm skin, visibly reduce wrinkles and develop a smoother surface. Simply applying the cream once a day for 4 weeks will help your skin to feel hydrated, firmer, tighter and less wrinkled.
- Revitalift Day Cream now in a brand new Fragrance Free formula!
- For an advanced anti-wrinkle and extra-firming effect, with added probiotic extracts to lift your skin
- Skin is lifted in just 2 weeks
- Contains pro-retinol, providing anti-ageing and skin regenerating properties
- Suitable for sensitive skin
- New recyclable eco-designed glass jar, containing 30% recycled glass