Introducing Elvive Glycolic Gloss: L’Oréal Paris’ first at–home glossing routine for intense smoothness and lasting gloss. Our NEW answer to maintaining salon shine at home is powered by Glycolic Acid, restoring the hair from the inside out and enhancing its quality while sealing in shine. 

Suitable for all hair types, new Elvive Glycolic Gloss instantly transforms dull hair. Get the shiniest hair of your life with Elvive Glycolic Gloss, and a hair transformation that lasts up to 5 washes.

Shine is the ultimate sign of hair health. When hair is damaged, the cuticles lift and become misaligned. By contrast, healthy hair has a smooth surface with seamlessly sealed cuticles that reflect light and give it radiant shine.

 

Elvive Glycolic Gloss is powered by a Glycolic Acid complex. Glycolic Acid has a very small molecular weight, allowing it to penetrate deep into the hair fibre to help repair damage and restore softness. At the hair’s surface, the complex acts to laminate hair with a lasting shine glaze. It seals cuticles so that they are flattened, resulting in smoother hair that feels softer to the touch and can reflect light better.

 

For the first time, L’Oréal Paris Labs have harnessed the power of Glycolic Acid in hair care. Skincare’s gold standard ingredient for smoothness and glow now has proven results to elevate your hair to achieve ultimate gloss and shine.

 

As the smallest A.H.A, Glycolic Acid’s miniature size is able to penetrate inside the hair, with the molecule also acting on the outside. Its unique pH and fibre–penetrating formula injects care to smooth and re–align cuticles. This achieves a double glossing action that restores the hair fibre from the inside, therefore improving its quality sealing the hair with a lasting shiny glaze.

 

Within the range, L’Oréal Paris has a stand out product: ELVIVE Glycolic Gloss 5 Minute Lamination Rinse-Off Treatment.

This transformational at–home glossing treatment is the most concentrated product in the range (17% Glycolic Gloss complex).

In a consumer test:

85% of women find ELVIVE Glycolic Gloss leaves their hair healthier.

82% of women find they have the shiniest hair of their life.

79% of women find they have intensely smooth hair.

OUR ELVIVE COMMITMENTS:

For over 30 years, L’Oréal has been committed to beauty without animal testing. Recyclable bottle. Made using recycled plastic except cap, labels and additives.

 

4 Steps to Shiny, Healthy Hair:

 

STEP 1

Gently cleanse with Elvive Glycolic Gloss Sulphate-Free Shampoo: Enriched with a concentration of 2% [Gloss Complex with Glycolic Acid], it restores the hair fibre from inside. Suitable for daily use.

 

STEP 2

Smooth with ELVIVE Glycolic Gloss Conditioner: The 11% [Gloss complex with Glycolic Acid] perfectly smooths the hair fibre surface. Leave-on for 3 minutes.

 

STEP 3

Seal with ELVIVE Glycolic Gloss 5 Minute Lamination Rinse Off Treatment. A revolutionary hair care first, infused with 17% [Gloss complex with Glycolic Acid] to deliver intensive care that seals hair with a lasting shine glaze. Apply the mask–like texture for 5 minutes after conditioning, then rinse.

 

STEP 4

Coat with ELVIVE Glycolic Gloss Leave-In Serum. A breakthrough leave–in serum containing 14% [Gloss Complex with Glycolic Acid] that gives hair the final glossy finish whilst protecting hair from heat damage. Apply evenly through the lengths & ends of wet or dry hair. Leave in & style.

(The Leave-In Serum significantly reduces frizz by 75%)