The Power of Irish Seaweed

Seaweed, now celebrated as a super plant, has evolved in this country from being associated with poverty and as a famine food to becoming a prized Irish natural resource because of its remarkable benefits. The nutrient-rich marine plant is packed-full of vitamins, minerals, and antioxidants, making it a powerhouse ingredient for health and wellness products. Sligo based organic skincare and wellness brand VOYA is at the forefront of seaweed harvesting and seaweed product usage, more than any other brand in Ireland. According to husband-and-wife duo, Mark and Kira Walton (founders) “Irish seaweed is the best in the world and a highly regarded ingredient that Ireland is becoming known for”.

The current global surge in seaweed’s popularity, both in cuisine and skincare, underscores the growing appreciation and understanding of this super plant’s incredible natural benefits, for the body, mind and skin.

The Incredible Health Benefits of Seaweed

Seaweed boasts a treasure trove of essential nutrients, including iodine, calcium, magnesium, and vitamins A, C, E, and K. VOYA harnesses the power of this incredible natural resource by incorporating it into their product range. Backed by scientific research, VOYA has integrated the exceptional powers of Irish seaweed into their formulations, delivering benefits that range from overall well-being and relaxation, to glowing, radiant skin.

Speaking of seaweed’s remarkable benefits, Mark Walton, Co-Founder of VOYA, states:

“We’ve been using seaweed as our hero ingredient for over 17 years, and as the science behind this super plant progresses, we continually learn about its ever-increasing health and wellness benefits. For example, seaweed’s natural anti-inflammatory properties can soothe the skin, while its rich iodine content supports thyroid health and reduces anxiety.”

  •  Lazy Days: A detoxifying seaweed bath soak that helps to relax muscles, reduce tension, and hydrate the skin. The Irish Fucus Serratus Seaweed used has been proven to increase the skin’s ability to fight against free radicals by 724%.
  • Seaweed Soap: A cleansing and exfoliating soap bar that contains organic seaweed extracts, hand-harvested off the west coast of Ireland. The soap combines the purifying properties of seaweed with a refreshing scent to invigorate the skin.
  • Renewal Eyes: An under-eye patch that is nothing but pure Laminaria Digitata Irish seaweed, used to reduce puffiness and dark circles, while providing intense hydration. VOYA’s scientific studies confirm that this seaweed species increases collagen production in the skin by over 202%,
  •  My Little Hero Serum: A powerful serum that harnesses the anti-aging properties of Fucus Serratus Irish seaweed and sunflower seed oil, to hydrate and strengthen the skin. The seaweed used also boosts skin radiance and firmness.