GIORGIO ARMANI ACQUA DI GIÒ EAU DE PARFUM – An eternally iconic fragrance reinvented for the future

Giorgio Armani introduces ACQUA DI GIÒ EAU DE PARFUM: a new interpretation of the iconic ACQUA DI GIÒ fragrance that looks to the future. ACQUA DI GIÒ EAU DE PARFUM embodies Giorgio Armani’s commitment to sustainability: eco-conceived, refillable, and composed of consciously sourced ingredients. Offsetting any remaining carbon emissions through a program of reforestation and conservation projects, ACQUA DI GIÒ EAU DE PARFUM ultimately achieves carbon neutrality. With an awareness of the environment woven into its creation, ACQUA DI GIÒ EAU DE PARFUM is a fragrance for the future.

The aromatic and luminous ingredients include those that are natural and sustainably sourced. With notes of sparkling green mandarin, clary sage heart, and patchouli essence, this new aspect of the iconic Giorgio Armani masculine fragrance collection creates a serene yet sensual effect that endures on the skin.

The iconic ACQUA DI GIÒ bottle is now reimagined as endlessly refillable, to become a beautiful object that lasts.

Since its introduction in 1996, ACQUA DI GIÒ has established itself as a modern classic of men’s fragrance with an enduring appeal, capturing the essence of water and man’s connection to this element. Now, ACQUA DI GIÒ EAU DE PARFUM pays a new, contemporary tribute to the relationship between man and sea.

A NEW, INFINITE FRESHNESS

ACQUA DI GIÒ EAU DE PARFUM is a Woody Aromatic Aquatic masculine fragrance, crystalline yet powerful. The fragrance is composed by Master Perfumer Alberto Morillas (Firmenich), who shaped the creation of all the ACQUA DI GIÒ fragrances since its beginning. With a composition that encompasses evocative, natural ingredients, ACQUA DI GIÒ EAU DE PARFUM captures the original marine signature, while infusing the juice with a new molecule, Yodanol TM, that allows its freshness to last infinitely. With its enhanced marine notes, ACQUA DI GIÒ EAU DE PARFUM conveys a new sensual, aromatic, and intense fragrance experience.

ACQUA DI GIÒ EAU DE PARFUM opens with sparkling green mandarin, naturally and from Calabria in Italy, with this radiant note emblematic of Giorgio Armani’s Mediterranean roots.

The fragrance’s opulent heart is composed of clary sage heart from Provence, aromatic, warm, and mineral “ambergris” like, with this note created for Giorgio Armani and sustainably sourced. This blends with fresh lavandin and geranium bourbon heart from Madagascar, which gives a masculine, floral facet to the fragrance.

ACQUA DI GIÒ EAU DE PARFUM’S base encapsulates an olfactory savoir-faire, with patchouli Guatemala essence. The patchouli’s woody, balsamic, and earthy qualities, bring depth and endurance to the fragrance, fusing with warm cedarwood Atlas essence, and the crisp, sparkling vetiver heart, sustainably sourced in Haiti.

The fragrance’s ingredients encompass those that are natural and sustainably sourced and include those whose origins are certified, ensuring their traceability. Among the fragrance’s sustainably sourced ingredients are green mandarin hand-picked in the south of Italy; sage harvested in Provence, in the South of France; and vetiver from Haiti. The patchouli comes from Guatemala and is harvested through solidarity programs, meaning that Giorgio Armani guarantees decent working conditions and fair prices for farmers, and supports access to some primary needs for the community, such as access to clean water.

A NEW, REFINED BOTTLE, NOW INFINITELY REFILLABLE

The iconic ACQUA DI GIÒ flacon is reinterpreted for ACQUA DI GIÒ EAU DE PARFUM with a new, statement look. Its sleek, masculine lines are now crafted in transparent glass, with a unique new, dark wood cap. With the bottle now refillable, it becomes a striking object, designed to last. The minimal, transparent glass – up to 15% of which is recycled for the refillable formats, and 25% for the refill bottle – displays the fragrance’s pure-looking, clear, crystalline juice.

The bottle is topped with a dark wood cap, evoking the design’s balance of architecture and nature. The flacon’s new, wood cap, crafted from wood sustainably sourced in Europe, means that 56%* less plastic and 83%** less metal is used in its design compared to the bottle’s plastic cap, while compared to its aluminum cap, 21% less plastic and 86% less metal is used.

All sizes of ACQUA DI GIÒ EAU DE PARFUM are refillable. The refillable flacons are designed so the refill bottle attaches without a nozzle, allowing the fragrance to be effortlessly and seamlessly decanted into the original flacon. The outer box is made from the same FSC-certified card as that of all Giorgio Armani fragrances, while the refill packaging contains no cellophane.

Using ACQUA DI GIÒ EAU DE PARFUM’s refillable format represents a saving of 43% in glass use, 22% in plastic use, 67% in metal use, and 19% in paper use, compared to using the equivalent volume of three existing 75ml ACQUA DI GIÒ spray bottles.

A FRAGRANCE FOR THE FUTURE

ACQUA DI GIÒ EAU DE PARFUM’s creation and carbon neutral status underline Giorgio Armani’s commitment to the planet and the people who inhabit it.

The fragrance’s bottle has eco-conception at its heart, with its refillability, the design choices including its materials, as well as the conscious sourcing of its ingredients.

Meanwhile, through ACQUA DI GIÒ EAU DE PARFUM Giorgio Armani commits to the preservation of a vital swathe – 1,700 hectares – of Brazil’s biodiverse Southwest Amazon forest. This is achieved via the brand’s support of the South Amazon Forest Protection project, located in an area that borders Brazil’s Amazonas and Acre states. This project works to block encroaching deforestation in the area, thereby reducing carbon emissions, while ensuring sustainable timber harvests and bolstering general conservation efforts in Brazil. It also works to improve the livelihoods of the communities who live within the area, by creating job opportunities in project management and conservation, alongside supporting environmental education and safeguarding local traditional cultures.

These actions all ensure that ACQUA DI GIÒ EAU DE PARFUM is a carbon-neutral fragrance, in the same way as the ground-breaking Giorgio Armani feminine fragrance MY WAY, created in 2020. Through their eco-conception and Giorgio Armani’s program of forest preservation and responsible sourcing, both fragrances’ carbon neutral status furthers Giorgio Armani’s pledge to reduce the brand’s carbon footprint. Giorgio Armani supports four reforestation projects in Brazil, Madagascar, Peru and Zimbabwe – which together cover over 25,000 hectares of forest. This contributes to Armani beauty’s goal of ultimately becoming carbon neutral by 2025.

CAPTURING NATURE’S INFINITE POWER

The ACQUA DI GIÒ EAU DE PARFUM campaign conveys transporting escapism, to immerse the senses in the sea’s infiniteness. Shot in timeless black and white, to echo the iconic ACQUA DI GIÒ aesthetic identity, the film conveys the power of nature and man.

Starring German model Aleksandar Rusić as a modern hero who embodies ACQUA DI GIÒ EAU DE PARFUM’s authentic, emotional masculinity, this cinematic film captures Aleksandar Rusić against a breathtaking natural backdrop. As he races across the Atacama Salt Flat Lagoons in Chile, and plunges, then emerges, from the hidden beach in Islas Marietas, Mexico, Aleksandar Rusić exudes the fragrance’s sense of freedom and serenity, evoking a new, liberating vision of masculinity. The rhythm of the film conjures an infinite deep breath, evocative of a state of mind without constraints. Only the sea, infinitely.

The soundtrack to the film is ‘Way Down We Go’ by Icelandic rock band Kaleo, with the score’s bluesy sound and meaningful lyrics –voiced by lead singer Jökull Júlíusson – underscoring the film’s powerful intensity and its sensual, deep-dive sensation.

ACQUA DI GIÒ EAU DE PARFUM

Available from late May at Brown Thomas Dublin, Limerick, Galway, Dundrum and Cork and from www.brownthomas.com, from Arnotts Beauty Hall or www.arnotts.ie, from Boots Pharmacies nationwide or www.boots.ie & from Independent pharmacies nationwide.