Born in Japan and now living in London, Hiromi Ueda is an internationally renowned make-up artist with endless talent and color expertise. Hiromi Ueda has collaborated with Giorgio Armani as a guest make-up artist for the latest Armani Privé haute couture, Giorgio Armani ready to wear, and Emporio Armani ready to wear fashion shows, and for the latest Giorgio Armani campaigns.
“What fascinates me about Hiromi Ueda, the new Armani global make-up artist, is her measure, her innate sense of balance and her grace, which all translate into powerful expression. I find inner strength in her subtle use of colour and her ability to make a face glow with a few skillful touches. My special thanks go to Linda Cantello for so many years of close collaboration as well as her constant dedication and vision, which I have always admired,” said Giorgio Armani.
“I believe that true confidence comes from embracing one’s authentic self. Growing up in Japan, the idea of cultivating inner beauty and kindness was instilled in me from an early age. Makeup not only serves as a powerful tool for self-expression, it also plays a crucial role when it comes to boosting confidence. It is the perfect union of inner and outer beauty,” added Hiromi Ueda.
In her new role, Hiromi Ueda will champion Giorgio Armani’s philosophy of beauty that addresses the needs of real people, by revealing their inner and natural beauty. Thanks to her undeniable expertise of creating make-up looks backstage and distinctive knowledge of the beauty and fashion industry, Hiromi Ueda will bring to the brand her unique stake in artistry and ability for innovation.
ABOUT HIROMI UEDA
Hiromi Ueda has rapidly established herself as an internationally renowned make-up artist. Hiromi Ueda’s versatile work draws inspiration from both her native country of Japan and her current home, London, where she has resided for the better part of two decades. This duality permeates and informs her work, from vibrant pop-inspired designs to natural and fresh looks. Ueda was born in Osaka, Japan, and relocated to the United Kingdom at the age of 23, after falling in love with London during a year studying English and Literature abroad. However, after witnessing a fashion show from backstage, she realized her passion was for beauty, and soon after, enrolled in a make-up program at Westminster College. She went on to assist the likes of Alex Box, Diane Kendal, and Petros Petrohilos. One of her first breakthrough moments came in 2015, when she was given the opportunity to collaborate with legendary photographer David Sims, for an Arena Homme + editorial.
Since then, her charisma has made her a leading international make-up artist, and she has collaborated with some of the world’s top photographers, continuing to work with David Sims, as well as Paolo Roversi, Craig McDean, Karim Sadli, Lachlan Bailey, Sølve Sundsbø, Alasdair McLellan, Collier Schorr, Rafael Pavarotti, Carlijn Jacobs, and Johnny Dufort to name a few. Her work can be regularly found in publications such as Italian, British, and French Vogue, i-D, Dazed, AnOther, and Mastermind.