Icon Management, Ireland’s premier talent agency, is thrilled to announce a strategic partnership with HLD Commercial, the UK’s fastest-growing digital-first talent agency. This collaboration is set to amplify the careers of Ireland’s most influential digital creators, providing them with unprecedented global opportunities and high-profile brand partnerships.
Through this alliance, Icon and HLD Commercial will unlock new revenue streams, expand international visibility, and create innovative career opportunities for Irish talent. With a shared commitment to prioritising creators while helping them grow beyond geographical boundaries, this partnership will grant Irish digital talent access to HLD’s extensive network, industry-leading brand relationships, and expertise across broadcast and traditional media.
Icon’s star-studded roster includes some of Ireland’s most recognisable talent, such as Keilidh Cashell, Ellie Kelly, and Dami Hope, to name a few. Now, with the powerful backing of HLD Commercial, these creators will be positioned for career-defining collaborations, cutting-edge content opportunities, and major brand partnerships.
HLD Commercial has an impressive global presence, having secured high-profile partnerships with brands such as Spotify, Footasylum, and Jimmy Choo. The agency also represents an elite lineup of talent, including GK Barry, Ami Charlize, and Emily Blackwell.
“We are absolutely delighted to be joining forces with HLD Commercial,” said Sarah Kiernan, Founder and Managing Director of Icon Management. “This partnership is a game-changer for Irish talent, providing them with a unique platform to expand their reach and secure major brand opportunities. At Icon, we are committed to nurturing and elevating talent, and with HLD by our side, we can take this mission to new heights.”
Hannah Holland, Founder of HLD Commercial, echoed Kiernan’s enthusiasm: “Partnering with Icon is a natural fit for us. Ireland has an incredible pool of talent, and we are excited to work alongside Sarah and her team to help take these creators to an international audience. This partnership will ensure that Irish digital talent is not only seen but celebrated on a global scale.”
Through this collaboration, Icon and HLD will focus on long-term brand building, commercial growth, and expanding Irish creators’ influence across multiple platforms, including social media, podcasts, and broadcast media. By bringing together two powerhouse agencies with a shared commitment to talent development and innovation, this partnership marks a significant milestone in the evolution of Ireland’s digital creator economy.