K18, the biotech-driven haircare brand known for its innovative Leave-In Molecular Repair Hair Mask, is excited to announce the launch of HeatBounce™ (RRP €49), a weightless conditioning heat protectant designed to complement and enhance haircare routines.
HeatBounce™ features K18’s latest innovation, ResiliCore™ technology, a patented heat-shielding system inspired by natural resilient proteins. This advanced formula is designed to provide protection during heat styling and offers a lightweight conditioning experience that can be applied on damp or dry hair prior to the use of heat tools.
Transforming from a cream into a fine mist upon application, HeatBounce™ aims to shield hair from the potential effects of heat styling, mechanical damage, and environmental factors such as UV exposure, which can contribute to dryness, dullness, and colour fade.
HeatBounce™ is positioned as the essential step between hair repair and styling, delivering a seamless transition from the K18 Molecular Repair Hair Mask to heat styling tools, empowering both stylists and consumers to style with confidence.
HeatBounce™ (RRP €49)
HeatBounce™ (RRP €49) is available for purchase on K18hair.ie, selected salons, and retailers nationwide.