Declarations of love spill across the streets of every Italian city. If you look hard enough, you’ll find them – clustered in Juliet’s iconic Love Wall in Verona, tucked away in corners of metropolitan Milan, posted in secret places where they might be found. Inspired by those bold, beautiful expressions of the heart and the urban spaces they’re found in, KIKO MILANO announces the arrival of the new Street Heart Collection.
The St. Valentine’s limited edition explores the collision of enduring emotion and the fast pace of modern life with modern pops of colour, bold, graphic styles and shapes and street art influenced packaging created in collaboration with Italian street artist, Luca Font. The product line up offers everything you’ll need to create a modern, personalised look of love, with a shade palette inspired by structural colour and wavelengths of brilliant light that land in vivid, irregular shapes.
The Street Heart Collection’s vibrant inner and outer packaging was created in partnership with Bergamo-born Luca Font, a tattoo and street artist who now splits his time between Milan and New York. His synthetic, symbolic style comes to life in murals that decorate the urban landscapes he inhabits and now appears as curved, delicate lines taking heart shaped forms on each piece within Street Heart Collection. Each item in the collection feels like a keepsake or love message, perfect as a Valentine’s gift or a treat you choose to give yourself.
“Putting your heart into life means asking yourself what you really want and above all being willing to take risks to get it” says Luca Font when talking about the meaning behind the collection.
Street Heart Skincare
Start by moisturising your lips with Paint of Love pH Lip Balm RRP €13.99, a pH adapting lip balm with a unique colour flecked bullet.
Street Heart Face
Begin by creating a filter-effect canvas using Forget The Filter Multi-Tasking Face Primer RRP €16.99. Designed to deliver skincare and make up benefits in one hydrating, primer, it’s the ideal way to prep your skin. Enriched with Niacinamide, the mixed berries scented Primer creates a natural, radiant-matte finish.
Next, use Lumicontour Face Palette RRP €19.99 to add contouring to your face. A duo product that sculpts and brightens your complexion, the Palette combines a buildable, creamy bronzer enriched with castor oil and apple extract, that melts into skin for a natural enhancing effect alongside a balmy highlighter, enriched with castor and kiwi seed oils, that is lightweight and adhering on skin with a pearlescent finish. Comfortable, buildable and with light textures that deliver high payoff, it will create a beautiful base.
For a gorgeous, romantic soft-matt look apply Cheeky Flush Liquid Blush RRP €16.99, enriched with castor seed oil and avocado extract, to your cheeks with the flock applicator designed to hug your cheekbones. The liquid formulation blends and builds beautifully for a soft, healthy flush.
Add a finishing touch to your face with Lumilight Liquid Highlighter RRP €16.99, a fluid textured highlighter enriched with raspberry extract and infused with pearls and with a gel-like, bouncy finish. Pick out the high points of your face with the large flock applicator and take a look at the extreme radiance. You’re glowing with love.
Street Heart Eyes
Your eye look is an opportunity to really show your emotions, with a palette of vibrant options. Begin with Colour Tag Multi Texture Eyeshadow Palette RRP €29.99, a 12-shade palette with matte powder formulas and shimmering gel topcoats and enriched with Hyaluronic acid. Pinkish, Nave-Hey, Sunlit, Grape shades will bring a bright pop of colour in just one stroke and offer a high pigment, high impact look, however you want it to look.
If you prefer to create a textured effect, layer on the clean eyelid or prior to the Colour Tag Multi Texture Eyeshadow, the Eye Paints Liquid Eyeshadow RRP €13.99 Bringing a powerful, one punch liquid eye colour with buildable pigment, you can use it as a liquid eyeshadow or a liquid liner and get creative to express yourself. With a matte and metallic finish, the liquid glides on with a custom applicator, blending effortlessly.
Choose a liquid eyeliner and doodle a design that brings your heart’s desire to life. For an ultra-bold calligraphy liner, choose Chroma Pop Graphic Eyeliner RRP €12.99 in a pop art shade. The precision tip will give you easy handling and the liner lands as a weightless, thin and flexible film. With quick drying time, the colour adheres perfectly, meaning you’ll create just the look you want with minimum effort.
If you’d prefer to experiment with shapes or designs on your eye, pick up On Point! 48 Hour Long Lasting Eyeliner RRP €12.99. The dotter tip creates a perfect outline look but also means you can dot, draw or scribble anything you like. Weightless, thin and intensely pigmented, it applies evenly and smoothly with speedy dry time and up to 48 hours adherence.
Finish your eye look with Love at First Coat Instant Volume Mascara RRP €16.99, enriched with argan and castor oil and with a fibre brush that makes fanning out lashes to the side super easy. Intense and instantly volumising with up to 180% volume boost, it boasts a lifting tested formula with up to 12 hours of wear.
Street Heart Lips
Now it’s time to create a lip look that speaks of modern love, done your way. Begin by lining your lips with Pump Up The Volume! Lip Liner RRP €11.99, a multi-use pencil with a creamy formula that hugs your lip while defining the contour and colour with a durable performance.
Next, bring colour and texture to your lips by choosing either Vinyl Lock Lip Lacquer RPP €15.99 or Pump Up The Volume! Solid Lip Gloss RRP €14.99. For a high shine, lacquer look, shake the Vinyl Lock Lip Lacquer, for at least 15 seconds before proceeding with the application, and enjoy the vinyl effect on your lips for up to 18 hours with no transfer and that it glides effortlessly on with a comfortable finish. If it’s a clean girl gloss you prefer, Pump Up The Volume! Solid Lip Gloss with a low coverage and a reflective finish it also gives you a warm cuddly feeling thanks to a volume effect warming agents that ensure +11,2% volume after 30 minutes and +8,4% volume after 28 days. The gloss is applied in a stylo pen format and delivers an instant warming effect. The hydration to your lips is immediate.
