EVEN THE SCORE ON UNEVEN SKIN TONE WITH LA ROCHE-POSAY’S LATEST BREAKTHROUGH INNOVATION LA ROCHE-POSAY PURE NIACINAMIDE 10. 

The multitasking and dermatological serum helps to even skin tone and is suitable for all skin tones and types. Improves the appearance of dark spots, whilst repairing, brightening and evening the skin tone.  

One ingredient is well worth the hype, niacinamide is a form of vitamin B3 found naturally within the body where it supports multiple biological reactions, but when it’s applied topically, it offers a multitude of skin benefits. Better still, it can fit seamlessly into any skincare routine, even alongside other actives.  

“Niacinamide is a form of vitamin B3 and it’s a really useful ingredient to include in all skincare routines. It’s a very versatile skin active and is perfect for beginners because it’s tolerated brilliantly by all skin types and interacts well with other skin actives. It’s even suitable for the most sensitive skin, especially Rosacea prone skin which affects 1 in 10 Irish adults.”  – Professor Niki Ralph, Consultant Dermatologist 

It has always been La Roche-Posay’s mission to deliver efficacious solutions to all of life’s major skin problems. As the skincare brand recommended by dermatologists worldwide, its latest launch, Pure Niacinamide 10, is set to address one of the most common issues faced by complexions worldwide: hyperpigmentation and dark spots.  

Containing a powerful 10% concentration of pure niacinamide, La Roche-Posay Pure Niacinamide 10has been specifically formulated to diminish dark spots and hyperpigmentation caused by micro-inflammations and to visibly correct skin at the surface, leaving skin even and luminous. This multi-tasking Dermatological serum improves the appearance of dark spots and has been specifically developed for sensitive skin. 

NIACINAMIDE: AN EVEN SKIN SAVIOUR 

The ultimate solution to uneven skin tone and dark spots, Pure Niacinamide 10 delivers clinically proven efficacy, tested on every skin tone and type. Found in a potent 10% concentration, the niacinamide inside Pure Niacinamide 10 takes a three-pronged attack to combat hyperpigmentation.  

1. Melanin reduction: niacinamide blocks the transfer of melanin to the surface of the skin  

2. Soothing: niacinamide helps limit micro-inflammation that can lead to hyperpigmentation  

3. Skin protection: niacinamide decreases skin permeability and water loss, thus improving its barrier function and hydration levels 

PURE NIACINAMIDE 10 RRP €39

WHAT IS HYPERPIGMENTATION? 

A common skin concern, hyperpigmentation refers to areas of discoloured and uneven skin.  

“Dark spots occur on the skin for a number of reasons – UV damage, skin ageing, staining post-acne breakouts and hormonal changes. It’s common to see pigmentation after spots or breakouts, which is known as post-inflammatory hyperpigmentation. Dark spots can also be a particular issue in darker skin types, due to the increased melanin production in this skin type. Niacinamide is the perfect skin active to be added to a skincare routine for management of pigmentation because it’s a true multitasker, helping tackle the multiple different underlying causes, due to its anti-inflammatory effect on the skin and targeting pigmentation.”  – Professor Niki Ralph, Consultant Dermatologist 

THE THREE MAIN TYPES OF HYPERPIGMENTATION 

  • MELASMA: concentrated patches of hyperpigmentation that tend to appear on the upper lip, forehead and cheeks  
  • ACTINIC LENTIGO: also known as age spots, it’s the result of UV exposure and is common in the over 40s.  
  • POST-INFLAMMATORY HYPERPIGMENTATION: scars that form after skin injury. Think: acne, burns, shaving bumps or stings. 

NIACINAMIDE – IN YOUR ROUTINE – PROFESSOR NIKI RALPH, CONSULTANT DERMATOLOGIST 

“Niacinamide is a real team-player as it works really well alongside most other skin actives. For the best results in the treatment of pigmentation, I advise you to combine niacinamide with other skin actives, chosen according to the underlying reason for your pigmentation.  

  • If Melasma or skin ageing is a concern, retinol is your go-to active to be applied at night and niacinamide can actually help enhance tolerance, by boosting skin barrier function and reducing the dryness that retinoids may cause.  
  • If you are prone to breakouts, try adding La Roche-Posay Effaclar Serum to treat and prevent further blemishes/breakouts, and to tackle the post-inflammatory staining left from breakouts.  
  • Vitamin C each morning is key to include for skin brightening and also works well alongside niacinamide.  
  • SPF: Never forget your sunscreen which is an essential, 365 days per year, to prevent UV radiation triggering further skin pigmentation and enabling retinoids to work more effectively”

STOCKISTS:  Available from pharmacies nationwide, in-store and online from May.