Created in 1990, L’Absolu Rouge by Lancôme is an iconic lipstick that transcends the passage of time. At its heart lies a heritage of unique French savoir-faire. Today, it remains instantly recognisable by the golden rose emblazoned on the cap – a seal of Lancôme’s love for femininity.

Inspired by fine jewellery, the new L’Absolu Rouge comes in a curvaceous feminine pack in a matte satin finish, a symbol of exquisite French elegance that features the addictive L’Absolu Rouge click mechanism known and adored by women all over the world.

Comfortable and intense, L’Absolu Rouge has continued to reinvent itself through the decades. This year, the icon is reimagined once again as L’Absolu Rouge Cream and Drama Matte get enriched with caring ingredients to deliver all-day luscious comfort in new signature lip shades.

Get ready for a new era as the lipstick legend evolves. Ignite your lips and reveal your true identity with a bold new color philosophy.

L’Absolu Rouge is now enhanced by new active ingredients and a timeless luxury design that reflects and celebrates the power of women today.

L’ABSOLU ROUGE A NEW ERA OF ICONIC LIP COLOR

Lancôme unveils a new exceptional renovation of its iconic lipstick L’Absolu Rouge. Distinctive among all, the icon returns with a sleek design, the epitome of French craftsmanship.

Get ready to color the world beautiful. 

This year, the L’Absolu Rouge Cream and Drama Matte are now infused with Grand Rose Extracts™.

Lancôme created a proprietary Grand Rose Extracts™. A blend of active molecules from the heart of roses with a unique molecular signature. By fusing the most potent parts of rose plants, Lancôme delivers high-performance active ingredients.

Roses are harvested by hand, freshly picked every morning in late spring. All our natural roses are sourced with care and attention through Lancôme’s proprietary French savoir-faire.

Same iconic formulas made with new highly caring ingredients. The new L’Absolu Rouge Cream and Drama Matte comes with:

  • Rosa Damascena Essence oil: Rosa Damascena, more commonly known as the Damask rose, is a rose hybrid, derived from Rosa gallica and Rosa moschata and it is one of the most precious roses in the world. The essential oil is extracted from rose petals on the day of harvest. The highest quality of rose oil is captured by harvesting the mature flowers at their peak.
  • Rosa Centifolia extracts: Commonly called the rose de Mai for the month it comes into bloom, the Centifolia rose is a flower that has long been a symbol of the Grasse region, in the South of France. This rose of one hundred petals is quickly handpicked on the day it opens to capture its freshness.
  • Absolue Perpetual Rose™: This Rose is a phenomenon of nature with more than 80 white, scented petals. The Absolue Perpetual Rose™ holds unparalleled regenerative capabilities. As if powered by the secret of youth, it has an exceptional vitality and blossoms almost continuously throughout the year on the Plateau de Valensole.

This Grand Rose Extract™ is blended with:

  • Hyaluronic Acid: Composed of micro-spheres that intensely moisturise the lips for lasting comfort. Hyaluronic acid is known to absorb more than 1000 times its weight in water.