Since the invention of Lancôme’s first mascara in 1967, Lancôme has continued its quest to drive the advancement of mascara formulation. Pursuing decades of research and development to bring women the eye looks in the high-performance formulations’ they deserve.

As a global lash expert Lancôme celebrates the lash-lifting mascara that pushes the boundaries of instant volume and lift – Lash Idôle.  With Idôle, Lancôme takes inspiration in the power of community. That supportive sharing fuels the series of shorts for Lash Idôle’s new campaign – whose central story is the creative bond between house ambassador Zendaya and her friend and makeup artist Sheika Daley as they lift each other up, hitting each of their lash goals and beyond.

And building on the runaway success of Idôle Liner, whose easy-to-achieve Glossy Black finish earned accolades as the go-to liner from liner experts to even beginners, Lancôme expands Idôle’s range of expression, with its colored liner collection: Ultra-Precise Colored Idôle Liners.

Combining the original ultra-slim felt tip with an intense ink formula, the Idôle Liner offers the easy way to laser-sharp precision. Delivering its high-pigmented matte finish, the new liner collection opens colored liners to all, experts and beginners alike, in five bold shades, it’s waterproof and provides 24hour wear.

 

LOOK AHEAD. HIT YOUR LASH GOALS. LASH IDÔLE MASCARA

Instant volume. Instant Lift.

Building on a heritage of mascara reinvention that raises the bar every time, for Idôle, the Lancôme franchise designed for infinite makeup expression, the breakthrough mascara is designed to volumize, lift and lengthen every single lash.

Full lash volume. With its featherlight formula made to unleash luscious, full-lash volume, the mascara icon demonstrates superior performance results.

Instant lengthening effect: +59%

With Lash Idôle, eyelashes gain more half their length again.

94% see instant volume.

95% see instant lift.

For the upcoming Lash Idôle series of shorts, Lancôme gives centerstage to the special friendship between house ambassador, Zendaya and her makeup artist, Sheika Daley. The pair, who first united on-screen for Lancôme’s Teint Idole Ultra Wear Care & Glow campaign, give the audience open access into the joy of their shared makeup moments.

Testament to the intimate connection of their longstanding partnership – the campaign shorts are shot like behind-the-scenes moments as the two creatives, both talents in their respective fields, show the full-lash power of the Lash Idôle effect. Hitting all their lash goals: lift, volume, and length, in an instant.

BEHIND THE LASH IDÔLE EFFECT, ITS CURVED ELASTOMER BRUSH DESIGN. 

Lash Idôle’s curvaceous elastomer brush features 360 micro bristles at 250 different sizes is designed to coat even the smallest lash. Result: instant lift, instant full-lash volume.

DISRUPTING THE WORLD IN COLOR

NEW LASH IDÔLE LINERS

For Idôle community, makeup has no limits. On the runway, on the street, big color is the leading style statement. Dopamine dressing is second nature and eyeliner a moving multidimensional art. Graphic, winged, smokey, thick or fine, there are no ruling aesthetics when it comes to eyeliner. Experimental and never predictable – from Y2K lookbacks to double-lined party poses, to four color liner blends – for Idôle community, social-driven liner trends are shifting faster than ever.

Lancôme has the answer: an eyeliner collection that speaks to who desire to experiment with ever bolder eye color.

Discover the secret to an intense, unforgettable eye look fit for an Idôle. Brighten your eyes and give them an opening effect in a single griding stroke.

OUR FINEST FELT LINER FOR HIGH-DESIGN LINES

Developed to be the perfect liner to hit every goal, like the original Idôle Glossy Black liner loved by women for its ease-of-use, a key feature of Idôle Liner is its ultra-slim, flexible soft felt tip to create an even, continuous line with ultimate control. With its saturated ink formula – lines of intense matte colors create the ultimate Idôle eye looks – be it the boldest colorwork to the finest lines in one single stroke.

 

PRECISION DOWN TO THE FINEST MILIMETER: 0.1MM

Designed at-once for both experts and beginners, Idôle Liner’s ease-of-use and control makes it the ultimate tool to constantly move the line forward in their eye art.

Idôle Liner’s felt tip is so fine, thanks to its 0,1mm diameter tip, gradually increasing in thickness from the tip, as wide as desired, allowing aspired expression in liner art.

 

 

THE SCIENCE BEHIND LANCÔME’S COLOR-SATURATED MATTE LINER

The secret to Ultra-Precise Idôle Liner’s color hit? The saturated ink formula: a color crush consisting of small pigments for high performance. This ink emulsion formula delivers a matte finish, with colors intense enough to yet catch the light.

Idôle Liner’s formula is an advanced combination of three high-performance film formers lending the matte liner finish both water and smudge-proof properties and up to 24-hour wear.

ONE FINAL FLICK FOR BOLDEST EYE LOOKS

With a party of now five most-wanted colors made with all eye colors in mind, Ultra-Precise Idôle Liner opens new ways to enjoy color. Each Idôle Liner can be applied even on top of eye shadow, as the final signature for bold eye looks.

Cast the most creative eye, there is no inside or outside the lines, each new shade clearly visible through its pack for easy browsing – makes colored liner the easiest fine art.

01 Glossy Black

Sign up for black liner that shines, with the original Idôle Glossy Black liner, with luminous black pigments to create intense black lines in one stroke plus light-reflecting glossiness that diffuses light on the most sophisticated shadow look.

02 Syrup Brown Matte

Lay down the sweetest lines with a treacle-thin whisper or a full-on serving of Syrup Brown.

03 Aegean Blue Matte

The boldest bluest hue flicks with just a hint of green fluidity swirling in its depths.

04 Emerald Green Matte

Join the greenest party with the saturated color pop of Emerald bringing bright green heights to every eye look.

05 Shadow Grey Matte

Throw multi-dimensional shadow with this subtle shade of Shadow Grey