L’ABSOLU ROUGE INTIMATTE
Reinventing matte, the L’Absolu Rouge difference
Renowned for its wardrobe of shades, caring ingredients, its premium gold seal featuring the Lancôme rose, and, last but not least, its continual reinvention of textures, L’Absolu Rouge has been Lancôme’s best-loved lipstick since its 1990 release.
In 2018, Lancôme revolutionized a matte finish with intensified L’Absolu Rouge Drama Matte, and then two years on, in 2020, created an entirely new matte finish: a soft blurred matt L’Absolu Rouge Intimatte.
In 2023, L’Absolu Rouge Intimatte unveils its next chapter: a sensual signature, enriched in skin-caring properties to create an almost naked veil and a soft blurred touch.
Developed using light pigments whose weightlessness achieves a softer color effect, the renewed L’Absolu Rouge Intimatte formulation is enhanced with Grand Rose Extract ™, a skin-conditioning blend of two precious hand-picked roses: Damascena rose and Centifolia rose Extracts, in 20 new lip-hugging shades for women to wear their own way.
Following the aesthetic reinvention of L’Absolu Rouge at the end of last year, the new L’Absolu Rouge Intimatte replicates the same sensual curved pack design, while keeping the instantly recognizable champagne color for its cap.
For its seductively soft-in-feel while effortlessly chic-looking results, L’Absolu Rouge Intimatte unveils a new campaign with Lancôme global ambassador Amanda Seyfried.
The current face of L’Absolu Rouge, the much-adored and iconic lipstick wearer is the perfect embodiment for the philosophy to wear it your way, showcasing new L’Absolu Rouge Intimatte’s in shade 289 “French Peluche”, most seductive, comfortable finish with her own inimitable elegance.
The next level of L’Absolu Rouge Intimatte, wear it bare
The barest seduction: From its forgiving application to its softly blurred matte finish, the comfortable gliding texture of new L’Absolu Rouge Intimatte delivers a bare lip feeling for up to 12 hours* of plush comfort.
The perfectly undone look: L’Absolu Rouge Intimatte’s smoke light pigments deliver a soft blurry matte finish, diffusing the shine-free color for effortlessly chic luscious-looking lips.
*Consumer test done on 63 women
A lipstick designed for Blurred Perfection
With its soft and rounded lipstick design to glide smoothly onto lips for an ultimate blurred matte look: the color can be further dabbed gently with fingertips for an enhanced blurry result.
Intimacy enriched in Lancôme’ skincare ingredients
L’Absolu Rouge Intimatte achieves a soft gliding touch thanks to Ceramide for a feeling of hydration and comfort, infused with smoke light pigments for a luminous and sensual blurred matte color veil on lips.
The formula’s caring properties are enriched with Lancôme’s Grand Rose Extracts™ – a blend of active molecules from the heart of two precious hand-picked roses – to condition and comfort. The upgraded formula of L’Absolu Rouge Intimatte is perfectly fitted for soft wear & long wear.
Rosa Damascena Essence Oil
Rosa Damascena. Also known as the Damask rose, is one of the world’s most precious roses. The highest quality rose essential oil is extracted by harvesting from the petals of the Rosa gallica and Rosa moschata species, when the flowers are mature.
Rosa Centifolia Extract
Known as the rose de Mai for the month it blooms, the Centifolia rose is long symbolic of the Grasse region. This rose of one hundred petals is quickly handpicked on the day it opens to capture its freshness. Combined, these rose extracts help condition lips, improving their appearance.
L’Absolu Rouge Intimatte like fine jewelry
Irresistibly premium, its one-click mechanism signals it can only be L’Absolu Rouge. Continually revisiting its design, new L’Absolu Rouge Intimatte reimagines the original like luxury jewelry. Its’ champagne case features a ringed design, as sculpted and collectable, as a piece of fine jewelry.
Made in France, its elegant, curved aesthetic, is completed with the Lancôme gold rose seal. More than a symbol, Lancôme’s iconic rose serves as a hallmark of excellence: here, to experience the softest veil of matte color in one stroke.
L’Absolu Rouge Intimatte in a new story of luxurious comfort, Cashmere Reds
Comfortably yet elegant, L’Absolu Rouge Intimatte’s new Cashmere Reds story translates the cosy sexiness of cashmere on skin into a caress on lips.
Composed of five star red shades to bring lips the relaxed, yet sexy comfort of this naturally snuggling fabric. Lips feel the hug of a matte yet luminous finish in a blurry yet plushy texture: 289 French Peluche, 299 French Cashmere, 278 Comme un calin, 276 Cosy Sexy, and 362 Knitted Red.