Among the greatest actresses of any generation, icon for the importance of self-belief, and activist for change – L’Oréal Paris is thrilled to announce Kate Winslet as global ambassador: to share the mission for women: “never doubt yourself; we’re all worth it.”


After soaring to fame aboard the biggest blockbuster of its’ time, Titanic, Hollywood came calling for 21-year-old Kate Winslet. Instead, the young actress chose meaningful roles for which she felt a personal connection, and which show women in their full, complex humanity. Determined to ‘be’ her characters rather than act, from playing a woman who has her boyfriend’s memories erased in the breakout hit Eternal Sunshine of the Spotless Mind, an unlikable mother in Little Children or a restless wife in Revolutionary Road, she developed the range and versatility that would make her performances both critically and commercially acclaimed. She became the youngest, most Oscar-nominated actress by her early thirties, winning her first Academy Award for The Reader in 2008. Utterly committed to her craft, her superhuman capacity to perform her own stunts, include recently learning to freedive for her upcoming role in Avatar 2. She held her breath underwater for more than 7 minutes for the film, which sees her reunited with Titanic director James Cameron.

Kate Winslet is passionate about portraying women whose stories have never been told on-screen, returning long erased women to their rightful place in history. In her most recent role, Ammonite, the second feature from director Francis Lee, she tells the untold history of trailblazing fossil hunter Mary Anning. Kate Winslet plays the role of Anning, whose discoveries of the most important fossils of the 19thCentury were reappropriated by her male peers.

It’s taken work to get to a place where I make no apology for who I am, where I accept my flaws. I’m delighted to join the L’Oréal Paris sisterhood to say: it takes courage and strength to believe that you are worth it. Sometimes, you may not feel worth it at all… We all have moments like that, and that is what makes us all human. But, the more you say these words and believe in everything that you truly are, and however you identify, then with time and belief in yourself, you too will feel worth it.” Kate Winslet

Kate Winslet shares her journey from self-doubt to self-acceptance with an openness that inspires. Dedicating one of her many awards to “all the girls who are doubting themselves” the actress is a vocal, confident advocate for positive self-worth. A trusted mentor for the next generation, the actress is starring in and executive producing the critically acclaimed series Mare of Easttown for HBO, where she plays a small-town detective investigating a local murder.

“Kate Winslet is a true icon – in film and as a strong woman – an empowering voice in our mission at L’Oréal Paris: believe in yourself so the next generation doesn’t doubt it for a moment. With her talent for elevating women’s stories and supporting those without a voice – Kate Winslet shares our reason for being at L’Oréal Paris. To encourage women to know their worth, celebrate their beauty and dare to be themselves.” Delphine Viguier-Hovasse Global Brand President L’Oréal Paris

Kate Winslet shines her star on causes close to the values L’Oréal Paris stands for: equal rights, feminism, inclusivity and sustainability. In life, as in art, she supports women’s rights. As domestic violence skyrocketed during lockdown, the actress joined UN Women to narrate their global Shadow Pandemic campaign to encourage people to check in on at-risk women. She also works for a world where no woman dies of ovarian cancer, by supporting Ovarian Cancer Action. An advocate for disadvantaged children, she is a founder of the Golden Hat Foundation, which campaigns to shift attitudes towards people on the autism spectrum. And for the charity, Cardboard Citizens she advocates to change perceptions of homeless people through theatre. Her environmental actions include support for The Word Forest Organisation, which works to plant trees, facilitate education, and support a women’s empowerment group in Kenya. And she walks the talk on environmentalism: cancelling out the carbon emissions that come with her acting career.