L’ORÉAL PARIS ELVIVE DREAM LENGTHS WONDER WATER BECAME THE UK’S #1 HAIR PRODUCT LAUNCH OF 2021*, AND FOLLOWING IN IT’S FOOTSTEPS COMES THE NEXT WAVE OF WONDER THAT’S BEEN 20 YEARS IN THE MAKING.

 

With 60% of UK women colouring their hair, research found that their #1 need is shine**: L’Oréal Paris Elvive Colour Protect Wonder Water has been formulated specifically to revive and replenish dull, fading coloured hair. Always at the cutting edge of technology, last year’s launch of Elvive Dream Lengths Wonder Water proves that. Not only was it the biggest new haircare product of 2021, but at its peak, one bottle sold every minute***. Now, the brand is starting 2022 off as it means to go on with the launch of Elvive Colour Protect Wonder Water. Part of the Colour Protect collection – a haircare range so loved and trusted that it’s the world’s #1 colour care routine – it works in the same way as the original, utilising the power of lamellar technology and working in eight seconds flat, but this time it’s been pH-optimised for coloured hair – promising to make it 5x shinier, 9x more hydrated and nourished and 97% more reinforced.

 

 

HOW DOES COLOUR PROTECT WONDER WATER WORK?

Wonder Water is a truly revolutionary hair treatment that uses lamellar technology. Now even better for coloured hair, it harnesses the power of the ground-breaking science L’Oréal Paris is known for, blending its renowned liquid conditioner with a newly discovered acidic technology. Inspired by professional treatments, it works in three steps: first it transforms the hair cuticle by 100% resurfacing and smoothing the hair fibres. Then it seals in colour for intense vibrancy, before finally infusing hydration and care. The result? Dyed hair stays looking and feeling intensely nourished, as well as being more manageable, and with colour that stays looking vibrant. Use it alone or as well as conditioner – whatever you prefer, or whatever you have time for.

 

 

WHAT IS LAMELLAR TECHNOLOGY?

Lamellar technology is a disruptive type of liquid hair treatment that looks and feels like water. On contact with wet hair, it transforms into a light, frothy texture that can easily be massaged in. Made up of a blend of super lightweight molecules – around 10 times smaller than the ones found in traditional conditioner and hair masks – which are activated when they come into contact with water, and then work to form an ultra-fine topcoat on the surface of hair. As quick and easy to use as it sounds, Wonder Water works for all hair types, colours and textures, won’t over-condition or make it look weighed down or greasy. And that’s what we all want, need and deserve from a conditioner, right?

ALSO IN THE COLOUR PROTECT RANGE

Alongside Wonder Water sits Colour Protecting Shampoo, Colour Sublimating Conditioner, and Colour Care Mask. Each product has been infused with the breakthrough acidic technology to help coloured hair stay looking as good as the day it was done.