L’OREAL PARIS MEN EXPERT POWER AGE RANGE
Finding an effective skincare routine doesn’t have to be labour-intensive; it’s about using the right products to reap maximum skin rewards. It may come as a surprise that male and female skin differs, mainly due to hormonal influence with the secretion of androgen hormones (testosterone) being higher in men. Male skin can tend to be thicker, oilier and although they age later than women, the aging process tends to happen more rapidly with skin wrinkling faster and deeper. It’s time for men to start investing in their OWN tailored made skincare routine that compliments their specific needs rather than pinching what they find on the top shelf of the bathroom cabinet. Introducing L’Oréal Paris Men Expert Power Age; a new premium, science-based anti-ageing range for all skin tones that helps everyone achieve hydrated, smooth and firm skin. All it takes is three simple steps to a younger, fresher-looking complexion. Discover the new Power Age range, including three trouble-shooting products.
The Power to Age Better
Although ageing is inevitable, you can choose to help your skin age better. Give skin the power to look and feel its best with new Power Age Hyaluronic Acid Multi-Action Serum: the first ever serum from L’Oréal Paris for men. This potent serum is complemented by the Power Age 24H Revitalising Moisturiser and the Power Age Revitalising Eye Care for a complete skin hydration and revitalising routine. The entire Power Age range targets key signs of ageing such as dryness and fine lines, while meeting the universal skin needs including: hydration, revitalisation and refreshment.
BECAUSE IT’S NOT ABOUT GETTING YOUNGER, IT’S ABOUT HAVING THE POWER TO AGE BETTER!
Power Age Boosted by Hyaluronic Acid Duo Hyaluronic acid is a powerful derm active obtained through biotech, associated with an exclusive biodferment. This is made up of innovative ingredients extracted from natural raw materials that play a leading role in the Power Age routine. [MICRO HA]: penetrates deeper into the skin to fight ageing signs. [MACRO HA]: acts on the surface to provide instant hydration. Derived from biofermentation, the unique, powerful formula cares for the skin. The result of this powerful active duo is younger, smoother, stronger-looking skin.
A Powerful Trilogy The modern man knows it’s natural to age and that getting older affects everyone. With the right routine in place to meet skin needs, ageing doesn’t need to impact self-confidence.1 Men Expert Power Age is here to provide a first-of-a-kind skincare routine composed of three products.
Step 1 Power Age Hyaluronic Acid Multi-Action Serum
This gel-textured skin booster is designed to target wrinkles and lack of firmness. The easy-to-use dropper applicator delivers three powerful actions: deep hydration, visibly stronger skin and 2x more anti-wrinkles efficacy. Apply morning and night to a clean face.
Step 2 Power Age 24H Revitalising Moisturiser
For men more concerned with skin dryness and lack of firmness, this non-sticky, cream-textured moisturiser offers 24H lasting hydration whilst leaving skin firmer and fresher feeling. Apply twice a day after serum on clean skin.
Step 3 Power Age Revitalising Eye Care
Delicate skin needs a targeted approach. This multi-tasking eye gel tackles dark circles, fine lines and eye bags for a firmer, more radiant under eye area. Apply morning and night, gently patting the product into the skin.
Clinically Proven Results Powerful ingredients equal powerful results. The ability of Power Age to keep skin in the best possible shape was confirmed by consumer tests after eight weeks of using Power Age Hyaluronic Acid Multi-Action Serum.
After 8 weeks of using Power Age Hyaluronic Acid Multi-Action Serum:
98% of men agreed that the product was easy to apply
9 out of 10 men reported that the texture was neither sticky or greasy and felt gentle on their skin
85% of men noted that their skin looked healthier
“Skincare science has shown that a lack of moisture is the ageing process’ starting point. L’Oréal Paris uses a best-in-class Hyaluronic acid duo already present in the skin: Macro and Micro Hyaluronic acids. By associating them to bioferments, the formula enhances the power to retain water in the skin and provides an external source of strength to keep skin radiant, youthful, and firm. There now exists a simple, personalised routine to answer men’s skin needs with the proven power to age better!” Elisabeth BOUHADANA Global Scientific Director L’Oréal Paris International
L’Oréal Paris Men Expert Power Age Hyaluronic Multi-Action Serum is available for RRP €22.99 L’Oréal Paris Men Expert Power Age Revitalising Eye Care is available for RRP €20.99 L’Oréal Paris Men Expert Power Age 24H Revitalising Moisturiser is available for RRP €20.99 L’Oréal Paris Men Expert Power Age launches in March 2023