Love Island Stars Ekin-Su & Curtis Jet In To Dublin For The Opening Of The BPerfect Cosmetics Megastore 2.0 In Tallaght!

Love Island stars Ekin-Su Cülcüloğlu and Curtis Pritchard took Dublin by storm as they jetted in to cut the ribbon at the BPerfect Cosmetics Megastore 2.0 in Tallaght on Friday evening.  Fans had the chance to meet the dynamic duo, snap selfies, and celebrate the iconic beauty event with two of reality TV’s most beloved stars.

The Square Tallaght was transformed into a beauty lover’s paradise as Curtis and Ekin-Su cut the ribbon and officially unveiled the reimagined BPerfect Cosmetics store. Attendees got up close and personal with the glamorous pair as they made their highly anticipated appearance.

 

Alongside Curtis and Ekin-Su, BPerfect Cosmetics Founder Brendan McDowell, renowned hair expert and Voduz Co-Founder Denise Phillips, and celebrity makeup artist Michelle Regazzoli-Stone joined the celebrations, making it a must-attend event for beauty lovers.

 

The excitement didn’t stop there, the first 100 customers through the doors received an exclusive BPerfect goodie bag filled with must-have products! A live DJ kept the vibes high, spinning the hottest tracks while guests explored the beauty haven.

 

The brand-new Tallaght 2.0 store underwent a complete transformation, stripped down to its bare walls for a full 360-degree makeover. From floor to ceiling, the entire store was refitted with stunning, brand-new fixtures and fittings, showcasing the brand’s signature 2.0 style.

 

Sleek 46-inch surround screens displayed dynamic live campaign imagery and exclusive offers. As customers stepped inside, they were greeted by BPerfect’s staple front entrance, always stocked with the latest product launches. The store’s standout disco ball wall provided the perfect photo opportunity, while state-of-the-art makeup stations and customised BPerfect mirrors with professional lighting ensured flawless makeovers.

Adding to the experience, there was a stunning MRS Glam by Michelle Regazzoli-Stone wall, featuring all her bestsellers. Voduz had its own dedicated section, displaying top-selling hair tools and premium hair care products. Customers took a seat and tried them out, guided by expert in-store brand professionals.

Also featured in the lineup was BPerfect’s renowned 10-Second Tan collection, ensuring a seamless glow-up experience in-store. The event provided a next-level beauty shopping experience at Tallaght 2.0!

bout BPerfect Cosmetics

Nothing short of a true Irish success story, BPerfect Cosmetics have gone from strength to strength over the last 10 years since they launched in 2012, with a personal investment of only £500. Born in Annalong, County Down, founder Brendan McDowell’s true vision and drive are the main forces behind the brand’s global success.

Since Brendan appeared on RTE’s Dragons Den in 2017, and turned down an €80K investment offer, he’s worked tirelessly to develop a brand that now enjoys cult-like status amongst celebs and beauty devotees across the globe, with Love Island’s Ekin-Su becoming the latest in a long line of influential collaborators who’ve worked with the brand. Others include Jac Jossa, Laura B, LMD, Katie Daley, Emma Kearney, Stephanie Vavron Stacey Marie, Makeup With JAH, Ellie Kelly and Annalivia Hynds to name a few. The next stage of the journey ensures their place as the leading beauty brand in Ireland.

Now with over 2,000 retailers worldwide, alongside their twelve standalone Megastores in Belfast City, Belfast International Airport, Craigavon, Cork, Derry,
Dublin, Galway, Glasgow, Letterkenny, Newry, Silverburn and Tallaght – a figure that is growing daily, with Manchester next on their hit list. Customers from all corners of the globe can get their hands on their award-winning product range loved by makeup artists and novices alike. There’s no stopping the meteoric rise of BPerfect, with much more to come in 2025 and beyond.