Poco Beauty unveils the Soft Structure collection for brows and lashes and expands the Skintuition Foundation range with seven new shades
This month sees the Poco Beauty collection grow further to deliver a vast range of skin-loving products for every look, beginning with Soft Structure – a minimalist yet elevated approach to brows and lashes with a dynamic duo of results-driven products that lift, define, and shape for an effortlessly polished finish.
Elevate Tubing Mascara lifts, lengthens, and defines lashes, while Baby Lam Invisible Wax grips, lifts, and softly sculpts the brow. These two powerful products work together to balance and frame the face, creating a subtle yet impactful beauty statement.
LASHES THAT DEFY GRAVITY
Elevate Tubing Mascara, €24, takes lashes to the next level with a tubing formula that lengthens, lifts and separates for an eye-opening effect. A micro-bristle wand ensures precise application, coating every lash in a lightweight film that resists smudging or flaking. Enriched with shea butter, vitamin B5 and hyaluronic acid, it conditions and nourishes lashes. Removal is effortless – simply wash away with warm water. The result: long, clean, lifted lashes that last all day.
SOFT BROWS, STRONG STATEMENT
Baby Lam Invisible Wax, €20, is an invisible brow wax that sculpts with ease. Its clear, flake-free formula grips and lifts each hair into place, delivering a softly laminated effect without stiffness or residue. Enriched with glycerine, it conditions and hydrates brows while holding them in flexible structure. The precision micro-bristle brush ensures seamless application for softly structured brows that feel effortless yet impactful.
“I wanted to create a duo that makes beauty effortless without compromising on impact,” says Founder of Poco Beauty, Pippa O’Connor Ormond. “Elevate Mascara gives your lashes lift and definition all day long, while Baby Lam shapes brows softly yet precisely. Together, they enhance your features in a way that feels natural, modern, and completely wearable.”
YOUR SKIN, YOUR SHADE: LET YOUR TRUE TONE GLOW THROUGH
Poco Beauty also proudly unveils the expansion of its bestselling Skintuition Foundation with the launch of seven new shades, designed to honour the spectrum of real skin tones and undertones.
Skintuition is Poco Beauty’s skin-focused foundation, built to understand your skin’s needs. More than makeup, it delivers a radiant, natural finish while supporting skin health with dual hyaluronic acid for deep hydration, niacinamide and adenosine to brighten and refine texture, and SPF 50+ PA+++ for advanced protection. The lightweight formula smooths, strengthens, and enhances – all in a seamless, real-skin effect.
This marks the second phase in the Skintuition shade journey, bringing the range to 15 carefully developed tones. From Pearl (ultra-light, neutral undertone) to Walnut (deep dark, red undertone), each shade has been crafted with precision, reflecting Poco Beauty’s ongoing commitment to listening, learning, and evolving alongside its community.
Pippa O’Connor Ormond personally wears Chai (medium dark, neutral olive undertone), demonstrating how the shade adapts naturally and effortlessly to her skin. “At Poco Beauty, we know shade matching is personal – and it’s never one-and-done,” she says. “Skintuition was created to feel like a second skin, and with each phase we’re evolving the range to meet more needs, more authentically. These new shades are another step in that journey.”
These new products and shades are a continuation of Poco Beauty’s commitment to effortless, authentic beauty that nourishes the skin. Designed to fit seamlessly into everyday routines, the full Poco Beauty collection reflects the brand’s belief that confidence begins with feeling good in your skin.
Poco Beauty’s Soft Structure collection for brows and lashes, and full range of Skintuition Foundation shades, is available at Brown Thomas Dundrum, Limerick, Galway, and Cork; BT2 Blanchardstown; Planet Beauty Clarendon Street; Arnotts; and Cork and Dublin airports
Follow Poco Beauty @Pocobeautyofficial