In the heart of Cork, just off the buzz of the city, you’ll find Miss Bliss Hair and Beauty — a sanctuary of self-care, style, and soulful connection. And at its centre? The powerhouse is Paula Higino, a Brazilian-Irish entrepreneur with a flair for beauty and a heart for people.
A Vision Rooted in Passion
With over 15 years of experience, Paula’s journey in beauty began in Brazil and flourished in London before blossoming in Ireland. She brought with her more than just skills—she brought a vision. One of inclusivity, warmth, and excellence. Since opening Miss Bliss in 2019, she’s created a space where beauty is personal, care is bespoke, and every client leaves feeling like their best self.
From high-end haircare to expert waxing, Paula has built a boutique salon experience that’s as multifaceted as her own story. Her background shines through in her signature waxing technique—quick, comfortable, and crafted with Brazilian precision—and in her deep expertise with textured hair. Whether it’s curly, coily or wavy, Paula and her team know exactly how to honour and enhance each unique strand.
Beauty with Purpose
But Paula’s vision goes beyond aesthetics. At Miss Bliss, there’s a quiet revolution happening. Clients from all walks of life are welcomed with open arms—including a dedicated, private space for hijab-wearing women to enjoy hair services with complete privacy. It’s this kind of thoughtful inclusivity that makes Miss Bliss more than a salon—it’s a safe space, a community, a celebration of identity.
And Paula’s not just leading with heart — she’s leading with excellence. Miss Bliss has been recognised with accolades like Ireland’s Most Stylish Businesses 2023, a Remy Martin Cork Business Award, and the Passoã Hair & Beauty Award 2024 and 2025. These honours reflect what her loyal clients already know: Paula sets the gold standard in beauty care.
A Culture of Care and Craft
At the core of Miss Bliss is a commitment to constant growth. Training and innovation are part of daily life — from advanced colour techniques to introducing Head Spa services using Japanese methods. And Paula doesn’t just teach — she inspires. Her team includes rising stars like Angela, whose journey from blow-dry basics to Keratin treatment expert is just one example of the mentorship Paula champions.
There’s also a strong focus on sustainability, with cruelty-free brands like Keune and Skinician chosen for both their results and ethics. Every decision, from product to practice, is a reflection of Paula’s values: quality, care, and responsibility.
A Moment That Says It All
One of the most powerful stories from Miss Bliss came when a young girl, with braids from a trip to Brazil, needed help. Her hair had become matted and unmanageable after months of not knowing how to remove them. Paula and her team spent over 15 hours gently restoring the child’s hair—no cutting, no judgment, just kindness and skill. That transformation? It wasn’t just physical. It was emotional. And that’s the magic Paula brings into the world.
From waxing wizard to curl whisperer, from mentor to changemaker, Paula Higino is more than a beauty expert — she’s a Woman of Vision. Through Miss Bliss, she’s redefining beauty in Cork: one curl, one client, one heart at a time.