Since 1913, Prada has been creating dialogue and challenging conventions, signalling new changes with radical elegance, intellectual purity, and unrestricted creative experimentation.Today, Prada rethinks beauty. Reimagining existing definitions and expectations, Prada proposes a free-thinking, avant-garde vision of beauty activated by tech and creativity. Skin and Color are redefined through their intention, characterization, and expression to open new perspectives and possibilities of self-reinvention that is timeless, yet always evolving.Prada rethinks Skin through the lens of adaptation as the new performance. Built on the purpose of helping skin adapt as fast as the environment changes, the Skin range from cleanser to foundation provides instant and over-time care. Prada Color rethinks self-reinvention as the new self-expression. An invitation to explore all the shades of you, the Color range covering eyes and lips offer maximal expression with minimal effort from versatile fashion-curated colours and smart textures.
Across both categories, skin-conscious and potent formulas are encased in minimal yet sophisticated packaging that is unmistakably Prada. Developed with refill ability as a key pillar from the start, the product design presents one Prada Beauty experience that brings together codes of luxury, functionality, and responsibility in its intention and execution.
OPENING NEW PERSPECTIVES OF BEAUTY
Prada introduces Skin and Color, two emblematic offerings that reimagine beauty categories into two gestures: Skin for a full skincare-to-complexion routine including foundation, and Color for a multi-dimensional spectrum of expressions. Realised in tandem, the respective skincare and makeup collections reconcile minimalism and maximalism; sophistication and playfulness; simplicity and versatility, drawing from both heritage and technology for formulas and packaging that bring luxury and responsibility into harmonious conversation.
From eco-designed packaging to the skin-conscious formulas within, the new collection showcases precisely engineered architectural forms, intentional colour composites, and essential materials. The refillable mechanism is streamlined and intuitive to ensure maximal user experience with minimal environmental impact.
The sensorial skin-fusing formulations are realised with an airy scent created by master perfumer Daniela Andrier, the nose behind the brand’s fragrance collection of Les Infusions de Prada. Layered with heliotrope vanilla accords and iris – an iconic brand signature – the Skin and Color formulations radiate mindfully-curated scents that recall natural purity with a notion of strength and regeneration through technology.
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RETHINKING SKIN PERFORMANCE
“What if we could accelerate the process of skin adaptation, not over a century or a generation, but on-demand, in real time? With the environment changing faster than our skin can adapt, this was a challenge for Prada.”
– Professor Gillian Graves, Biommetism Expert
Prada rethinks skincare through the lens of adaptation as the new performance. In a perpetually evolving environment full of stimulants and stressors, Prada Skin allows skin to adapt as fast as the environment changes by empowering its inherent resilience.
The skin’s ability to renew, regenerate, and reinforce itself is augmented with Prada’s Adapto.gn Smart Technologyä, a multi-potent complex that helps skin adapt to its environment in real-time. This precision technology originates from natural actives called adaptogens, a family of 15 rare plants that have existed for over 400 million years while withstanding extreme conditions across geological ages. In synergy with dermactive and dermocosmetic active ingredients like Proxylane, hyaluronic acid, vitamin CG, and ceramides, adaptogens were then reinvented into a breakthrough technology for Prada’s adaptive skincare.
The Prada Skin range includes:
Prada Augmented Skin The Cream – Day & Night – 60ml full product, 60ml refill
Prada Augmented Skin The Serum – Face & Eye – 30ml full product, 30ml refill
Prada Augmented Skin The Cleanser & Makeup Remover – 125ml
PRADA AUGMENTED SKIN: THE NEW REFILLABLE CREAM
Prada Augmented Skin Day & Night Cream boosts skin’s primary functions with Adapto.gn Smart Technologyä to renew, regenerate, and reinforce. The formula constantly rejuvenates skin with dynamic plumpness, translucent radiance, and resilient firmness. With over-time use, skin is optimised as Proxylane restores moisture; hyaluronic acid recharges skin volume to smooth out texture; vitamin CG provides antioxidant protection to revitalize skin and improve radiance; ceramides increase skin hydration and promote optimal barrier function.
Prada Augmented Skin Day & Night Cream transforms from gel to balm upon application. Formulated with technology realised over more than three years of development, this 2-in-1 cream has a powerful combination of 18% Proxylane, 2% vitamin CG, and 0.2% ceramide NP, and was tested on and provided effective results on over 1,000 individuals across different skin types.
From sourcing to extraction, the Augmented Skin Cream is realised with eco-conscious formulation processes without raw materials from the petrochemical industry. The refillable design allows for 86% less packaging use compared to repurchasing a full new product.
PRADA AUGMENTED SKIN: THE NEW REFILLABLE SERUM
Harnessing the power of Adapto.gn Smart Technologyä to recalibrate the skin’s natural functions, the Augmented Skin Face & Eye Serum revitalises skin structure. Hyaluronic acid works to refine skin texture, enhancing volume and density, while the antioxidant properties of squalane even skin tone to reveal a translucent radiance.
Prada Augmented Skin Face & Eye Serum transforms from cream to water upon application. Created with 2% peptides and 1% squalane, this serum is encased in refillable packaging that allows for 72% less packaging use compared to repurchasing a full new product.
PRADA REVEAL: THE NEW REFILLABLE FOUNDATION
Prada Reveal Skin Optimising Foundation enhances the skin in three dimensions – tone, luminosity, and texture – to reveal soft-filtered skin in-real-life. Instantly upon wear, the foundation creates a unified skin expression with a soft matte finish using the advanced IRL(In-Real-Life)-micro-filterä technology. This patented hero technology exclusive to Prada optimises light diffusion with a smart molecule that micro-crystallizes onto skin, revealing a naturally radiant and seamlessly filtered complexion with breathable 24-hour wear.
Over time, the formula optimises the three skin dimensions with a potent ingredient complex. Pure vitamin E improves overall skin tone; 100% active niacinamide enhances the skin’s inner light and locks in moisture; Lactobacillus extract complex refines skin texture.
The foundation comes in 33 flexible shades with buildable coverage to provide customizable wear across an inclusive spectrum of skin tones and undertones. AI technology-powered and human-tailored, the shade design is based on an algorithm of 3,000 different skin tones scanned for greater accuracy and personalisation