The fear of irreversible damage is the number one reason clients are afraid to have chemical processes in salon*.      Enter NEW REDKEN ACIDIC BONDING CONCENTRATE – a NEW three-step powerful regime formulated with Citric Acid, that delivers TEN benefits for every hair type and every texture, providing intense conditioning, reduced breakage and long-lasting colour protection. This is the Redken range for the those who want it all.

BLAND IS BANNED

Online conversation for #HAIRTRANSFORMATIONS has increased by +50% and #NEWHAIR searches are up by +26%YOY*.   WGSN predicts that over the next two years, consumers will use hair colour to express individuality.   Energetic shades that bring a sense of optimism and excitement such as ‘Orchid Flower’ and ‘Sparkling Strawberry’ take over from traditional pinks and experimental purples and greens – creating a ‘futuristic’ and ‘fun’ feel for consumers**.  If you desire more experimental colour or are craving a change to mark a new chapter, it’s the time to be daring.    Be daring and do it now without the worry of irreversible damage with the launch of NEW Redken Acidic Concentrate.

A SIMPLE MELODY, A THREE STEP HAIR REMEDY

 

NEW REDKEN ACIDIC CONCENTRATE

As easy as 1, 2, 3… Redken Acidic Concentrate is a three-step system of shampoo, conditioner and perfecting leave-in treatment formulated with Citric Acid, an alpha hydroxy acid within Redken’s concentrated Bonding Care Complex; a professional technology that helps to protect weak bonds and improve the hairs strength and resilience after a bleach or colour service.     This powerful all-in-once haircare is suitable for all hair types and textures to transform the appearance of processed hair.

 

 

 

 

 

Redken Acidic Concentrate provides TEN benefits:

 

  • Up to 56% breakage reduction*
  • Helps protect from colour fade
  • Intense conditioning
  • Up to 230 degrees heat protection
  • Conditions to help protect weak bonds
  • Up to 11x Smoother**
  • Up to 78% of split ends appear reduced***
  • Tames Frizz
  • Adds Shine
  • Helps protect hair strength
  • This is the ideal range for those looking for a total hair transformation

NEW ACIDIC CONCENTRATE SYSTEM (In-Salon treatment)

 

New Acidic Concentrate System is a NEW & improved backbar system offering professional, customised haircare services to target the three key building blocks of healthy hair: protein,

moisture, & pH. The 3- step system provides visibly reversed surface damage in ONE single treatment.  This 3 step system is for any client looking to restore protein & replenish moisture providing maximum nourishment, strength repair & ultimate shine.

  • Amino Acidic Protein Amino Concentrate technology: 7% Cationic + Amino Acids help to improve strength & provide protein repair.
  • Acidic Moisture Concentrate: 10% Glycerin helps to replenish moisture and provide nourishment to dry hair.
  • Acidic pH Sealer: pH of 3.0-4.0 helps to seal the cuticle to lock-in treatment benefits and add instant shine.

The new REDKEN Acidic Bonding Concentrate range is now available from Redken salons nationwide.