SHISEIDO NEW VITAL PERFECTION UPLIFTING & FIRMING ADVANCED EYE CREAM, LAUNCHING LATE SEPTEMBER

MEET THE NEW RETINOL-BASED EXPERT EYE CARE

SHISEIDO unveils Vital Perfection Uplifting and Firming Advanced Eye Cream – a revolutionary new formula and tool to visibly firm, lift and brighten the eye area in just one week. Inspired by the timeless elegance of SHISEIDO’s global ambassador Anne Hathaway and fuelled by the brand’s most advanced skin science to date, this new chapter in eye care combines high-performance ingredients whose power is amplified by pioneering technology for faster, stronger results. Since 1872, SHISEIDO has drawn from the wisdom of Japanese science, holistic wellbeing, and cutting-edge dermatological research to create products that unlock the skin’s self-regenerative potential. In its latest breakthrough, SHISEIDO unveils Vital Perfection Uplifting and Firming Advanced Eye Cream – a retinol-based treatment clinically proven to reduce sagging, deep wrinkles, dark circles and eye bags in just one week.

REIMAGINED FOR A NEW LOOK

An evolution of Vital Perfection’s best-seller, this next-generation formula pairs cutting-edge science with a precision-designed massage tool inspired by traditional Japanese acupressure techniques. As the centrepiece of the Vital Perfection line’s “Lift, Firm, Brighten” strategy, it redefines targeted eye care, delivering visible results on sagging, deep wrinkles and dark circles for the delicate eye contour.

The skin around the eyes is the thinnest on the face, vulnerable to age-related fatigue, constant micro-movements, and a steady decline in circulation, muscle tone, and collagen. As a result, signs of ageing can accumulate faster here than anywhere else, with puffiness, deep wrinkles, pronounced sagging, and complex forms of dark circles (bluish, brown and black dark circles). Vital Perfection Uplifting and Firming Advanced Eye Cream targets all these concerns including age-related dark circles and eye bags with unprecedented precision.

POWERFUL COMBINATION AMPLIFIED PERFORMANCE

At the heart of the new formula lies a blend of proven and exclusive technologies designed to revive skin’s self-regenerative capacity. The key ingredient is Retinol ACE, a highly stabilised retinol derivative integrated in a formula adapted for the eye area. Known for its multi-corrective abilities, Retinol ACE works at multiple levels of the skin to support hyaluronic acid production, and encourage natural epidermal turnover, for global skin anti-aging benefits.   

For the first time, SHISEIDO manages to amplify the Retinol power by combining it with SafflowerRED™, a patented technology, at the core of Vital Perfection signature ingredient. Derived from the rare Mogami safflower, which blooms for only one week each year in Yamagata, Japan and praised for its traditional antioxidant and circulation-enhancing benefits, this exclusive ingredient helps boost skin’s self-regeneration leading to lifted, firmer and more radiant eye area. Clinical testing shows that Retinol + SafflowerRED™ is 3X MORE EFFECTIVE THAN RETINOL ALONE.

BOOSTED BY EXCLUSIVE TECHNOLOGIES

NEW MicroVitalizer Technology™ – Tackle the ageing process at its source

Ageing begins not only on the surface, but deep within the skin’s cellular ecosystem. Over time, senescent cells – damaged skin cells that no longer divide – accumulate and release inflammatory signals that accelerate visible signs of ageing.

SHISEIDO’s NEW MicroVitalizer Technology™ contributes to disrupt this cycle. Infused with powerful botanical extracts including Neem leaf, it neutralises these ageing factors, protects healthy cells, and prevents cellular aging for longer-lasting vitality and delayed signs of aging appearance.

ReNeuraRED Technology™ – Fast and long-term results

SHISEIDO’s exclusive ReNeuraRED Technology™ derived from 20 years of research, is infused with a blend of botanical extracts such as Natsume, Red Ginseng and Ashitaba and ensures that the skin remains responsive to treatment over time. By activating sensory pathways that tend to dull with age, it enhances communication between skin cells and improves skin’s vital flow, to help accelerate and improve the skin’s long-term ability to regenerate from within.

EXCLUSIVE 3IN1 MASSAGE TOOL:

Alongside the advanced formula, SHISEIDO introduces its bespoke eye massage tool inspired by Japanese acupressure. This dual-ended tool features a cooling roller to massage and depuff, while a precision point tip gently stimulates targeted areas.

A POWERFUL FORMULA FOR STRONG, VISIBLE RESULTS

The formula is specifically adapted for the fragile eye area while delivering powerful results:

FRONTED BY AN ICON

As a long-standing global ambassador for SHISEIDO, Anne Hathaway returns to lead this new chapter in the brand’s skincare evolution. Her timeless beauty and belief in ageing with strength and confidence mirror the brand’s vision: Potential has no age.

THE COMPLETE VITAL PERFECTION ROUTINE

The Uplifting and Firming Advanced Eye Cream sits at the heart of SHISEIDO’s Vital Perfection range, a complete firming and lifting expert routine designed for skin over 45.

When used alongside the Uplifting and Firming Advanced Cream, the collection delivers layered benefits that enhance facial definition, brightness and firmness, giving stronger perceived results.

VITAL PERFECTION Uplifting and Firming Advanced Eye Cream will be available from late September 2025 from Arnotts Beauty Hall or online at www.arnotts.ie, from Shaws Department Stores and select pharmacies nationwide from late September 2025, RRP €99.00.