Autumn Winter has arrived in impeccable style to Sinead Keary the Label, welcoming back cult favourites to the label in an array of new colourways and fabrics as well as showcasing a collective of striking new designs with fit, versatility and quality the key components
This season, the label is launching its biggest collection to date as the thriving Irish Designer expands her collection introducing two stunning new wrap blazer dresses, an elegant new essential black blazer as well as a stunning sequin shirt in black for understated glamour. The label is also proud to have expanded its size offering and now every style is available in sizes 6-20.
Sinead Keary comments on the collection “We are on a mission to be more inclusive as a brand. I created Sinead Keary the Label not just with an aimless idea to produce and sell clothes to the masses but from a genuine place where I simply wanted to create longlisting clothing that all women will feel empowered and beautiful wearing time and time again. My brand is a rejection of fast fashion and trends, and we focus instead on minimalism, femininity, fine fabrics, and perfect fit for all women. However, as a small brand for the first two years I only had capital for small quantity orders and could only produce sizes uk6-uk16.
This has been in my eyes, one of the major weaknesses of my brand as what I believe in and what I created this brand for did not reflect in the sizes I was stocking. I design clothing not with the usual uk6-uk8 sample size in mind but for all varying shapes and heights. Each piece in my collection is thoughtfully designed to flatter the areas that I found my Personal Shopping clients prefer to highlight or conceal. Draping around the tummy area in our Jenny wrap, elastic waistband and again a relaxed unclingy silhouette in our Orla skirts, the bra friendly bust friendly feature of our hero product the Becky cami make our pieces favourites with sizes 12-16 not just 6-10. It became my number one mission last year to extend my size range and thankfully as my brand has grown, I am finally in a position with my factories to insist on adding our new extended size range of UK18 and UK20. I aim in the next year to increase this size range further.
The best-selling Tori blazer is now available in a classic black style and a perfect Autumn cream. Sinead Keary starting her career as a personal shopper and style consultant has left no stone unturned when it comes to mastering the most flattering cut for the Tori Blazer. Carefully designed to suit petites and taller women alike, the Tori can be worn true to size for a smart fit or oversized for a more cool-girl boyfriend style.
The arrival of the Sarah wrap dress in cream and black has taken the label community by storm proving the perfect LBD and LWD this season easily dressed up with patterned tights and heels or styled more casually with biker or over the knee boots.
The Aisling sequin shirt in Black is a real showstopper! The sequins catch the light perfectly, but the relaxed draped fit ensure that this piece remains understated whilst oozing with glamour and fun.
The Ellen cowl neck top is the ultimate LWT a perfect smart casual wardrobe essential. Team here with cigarette pants and a blazer for an effortless desk to drinks ensemble, pair with our Orla satin mini and midi skirts for a stunning date night or girl’s night look or dress her down with jeans and the Czara cardigan for a chic and feminine everyday vibe. The Ellen top is curated from a luxurious viscose/rayon fabric that catches the light beautifully as you walk.
The best-selling Silk Becky Cami which has been the most iconic design at the label since launch three years ago is now available in a supremely elegant champagne colour way, the 6th colour way in this stand-out design. The Becky cami is adored by the growing global label community for its ability to flatter all bust sizes and shapes with its bra friendly design and flattering cut.
The elevated loungewear range also welcomes some beautiful new pieces and colourways including the Victoria Bow Sweater in Navy, the Czara Cardigan in Pink and pistachio, the best-selling cut-out detail Stefanie Long-Sleeve Sweater in white and khaki as well as several new t-shirt designs in their adored bamboo jersey t-shirt range.
The new Autumn-winter collection is available from www.sineadkeary.com at their Kildare Village store as well as Brown Thomas cork.