Skincare Just Got Iconic – Meet the Glow-Giving Three-Step Routine You’ll Actually Stick To
It’s official – the brand that levelled up your makeup routine and perfected your tan is coming for your top shelf. Meet Iconic SKIN – a three-step system built to cleanse, calm, and hydrate with zero fuss and serious results. Think plush textures, skin-soothing actives, and that clean-but-dewy finish you didn’t know you were missing.
With Hyaluronic Acid to hydrate, Niacinamide to calm, Vitamin E to protect, and a nourishing blend of antioxidant rich oils, every formula is made to hydrate, soothe and give your skin that just-back-from-holiday bounce.
This surf-themed launch lineup includes a dreamy cleansing balm, a barrier-boosting serum, and a hydration-packed moisturiser – plus some must-have accessories that will make your routine feel a little extra (in the best way).
“We wanted to create something simple and effective – no ten-step routine, just high-quality ingredients your skin actually needs to glow, without the mad price tag,” said Holly Stinson, face of the brand and daughter of founder Linda Stinson. “This range really works. We’re so proud to be launching it.”
TOTAL WIPEOUT CLEANSING BALM €15.99 / £12.99 – 100ml
TOTAL WIPEOUT CLEANSING BALM
€15.99 / £12.99 – 100ml
Say goodbye to makeup, SPF and grime – and hello to soft, clean, glowing skin. This buttery balm melts away the day with a nourishing blend of Jojoba Oil, Blueberry Oil, Apricot Oil, and Vitamin E. Expect baby-soft, gorgeously clean skin, with zero tightness.
Key Ingredients:
- Jojoba Oil – Balances oil, nourishes and supports the skin barrier
- Blueberry Oil – A powerful antioxidant that soothes and protects
- Apricot Oil – Helps soften and condition without heaviness
- Vitamin E – Locks in moisture and adds antioxidant goodness
SURF’S UP HYDRATING SERUM €17.99 / £14.99 – 30ml
SURF’S UP HYDRATING SERUM
€17.99 / £14.99 – 30ml
This ultra-lightweight serum is loaded with Hyaluronic Acid, Niacinamide, and Vitamin E to flood your skin with moisture, calm any chaos, and leave your complexion feeling plump, smooth, and ready to take on the day (or night).
Key Ingredients:
- Hyaluronic Acid – Pulls hydration into the skin, and keeps it there
- Niacinamide – Brightens, balances and backs up your skin’s barrier
- Vitamin E – Adds antioxidant protection and silky softness
DRENCHED HYDRATING MOISTURISER €16.99 / £13.99 – 50ml
DRENCHED HYDRATING MOISTURISER
€16.99 / £13.99 – 50ml
Packed with Hyaluronic Acid, Niacinamide, Vitamin E and calming Oat Straw Extract, this moisturiser hydrates like a dream, soothes redness, and leaves your skin feeling soft, bouncy, and properly quenched.
Key Ingredients:
- Hyaluronic Acid – For that juicy, dewy finish
- Niacinamide – Evens tone, tightens pores and supports skin health
- Vitamin E – Helps calm and condition
- Oat Straw Extract – Reduces irritation and locks in hydration
THE EXTRAS
Because skincare should be fuss-free as well as functional.
Cleansing Pads (€7.99 / £5.99) – Reusable, soft, and perfect for wiping away the balm
Wrist Cuffs (€5.99 / £4.99) – Keep your arms dry during your routine
Headband (€4.99 / £5.99) – Keeps your hair back and your vibe cute